Albert Einstein discoveries are what made the man a genius. Widely known for his spellbound scientific works and intellectual achievements, Albert Einstein would also make interesting observations about the world around him. This makes us wonder how well the man would do as a marketer. (Crazy thought, huh?) Albert Einstein Discoveries In this guide, we’ll be discussing some fascinating Albert Einstein discoveries and lessons that marketers can learn from them. Here goes: Evidence for the Existence of Atoms Ever heard of Brownian motion? Let’s give you a quick recap. In 1827, a botanist named Robert Brown observed pollen grains under a microscope. He noticed how the grain moved in all kinds of random directions (all whilst remaining perfectly still). At first, Brown assumed the movements meant that the pollen grains were alive but being a good scientist, he performed the same experiment with grains of sand. To his surprise,…

Today, business owners and organizations can benefit from a plethora of different types of advertising. You can easily choose the best type according to your brand, target audience and objectives. In this detailed guide, we’ll be walking you through different types of advertisements. What is Advertising? Advertising is paid promotion of products and services using various channels. Not only does it build brand identity but it also bridges the gap between potential consumers and brands. Today, advertising has become an integral element in the corporate world which is why companies spend a considerable amount of resources in advertising goods and services. Different Types of Advertising There are many different types of advertising, some of the most popular ones include: Traditional Types of Advertising As the name suggests, this category includes some of the most traditional types of advertisements including: Print Advertising This is perhaps one of the oldest mediums of…