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Marvi Masud

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Ever wonder why you can’t buy a Rolex watch at every nook and cranny of the city? Well, it all has to do with exclusive distribution. Companies often use this strategy to create an aura of prestige and exclusivity that sets their products apart from competitors. This is done so by handpicking exclusive distributors instead of targeting a bunch of them, While this may sound counterproductive (after all, you’re limiting the number of distributors), exclusive distribution actually helps build a strong base of loyal customers. Not to mention, it also increases customer anticipation that ends up creating quite a hype in the market. What Is Exclusive Distribution Exclusive distribution is a marketing strategy that revolves between manufacturers and distributors. Unlike other distribution strategies, in this case, the distributors are provided exclusive rights to sell products within a particular geographical location as per company guidelines. At times, the company may also limit the…

Market penetration becomes more achievable when businesses use extensive distribution strategies. This unique strategy is typically used when a company wants to take advantage of multiple delivery channels at the same time. This is quite different from selective distribution where businesses would have to hand-pick retailers to sell their products. What is Extensive Distribution? It’s a distribution strategy that aims to spread the word about a specific product or product line to multitudes of people. Because of its complexity, this distribution strategy is able to target a number of delivery channels for maximum results. It’s often used when a company wishes to target as many potential customers as possible. However, this can be quite tedious if you don’t have a proper plan in mind. Using multiple deliver channels ultimately increases product awareness, ensuring that a maximum number of people have information about the product. This is practically the opposite of…

If you’ve studied marketing or are on the road to becoming an entrepreneur, then you’re probably familiar with the term intensive distribution. Intensive distribution occurs when a business neglects market segmentation and instead, focuses on supplying their product to every accessible market. What Is Intensive Distribution? To provide some clarity, intensive distribution is a strategy that companies use to ensure widespread availability of products. Take soft drinks for example. You’ll be able to find a can practically everywhere you go, whether it’s the supermarket, gas station, drug store – you name it. Manufacturers typically use this strategy to raise product awareness. After all, a can of soda is likely to become recognizable when it’s been placed in several locations. Why do companies opt for an intensive distribution strategy? The answer’s quite simple: large-scale distribution resorts to more sales which in turn boosts revenue. However, intensive distribution may not be the…

You can’t propel your business forward without crafting effective communication strategies. After all, effective communication is the key to building long-lasting relationships – both personal and professional. Without a proper plan in place, the true essence of your message is likely to get distorted along the way, leaving behind a team of incredibly unsatisfied employees or customers. Worry not. We’ll be discussing some of the best communication strategies and techniques in this blog to help get you started. Why are communication strategies important? Now here’s the deal. Ineffective communication can lead to misunderstandings that can bar productivity or perhaps even cause passive resistance amongst employees. Open communication promotes better understanding between two or more parties. This ultimately converts to better staff meetings and presentations, ensuring that everybody is onboard. Effective Communication Strategies and Techniques The rules of communication are pretty simple. Here are a few reliable techniques and strategies you…

By far, the best way to convince an audience is to write a stellar persuasive speech outline. However, crafting the perfect speech can be tricky, especially if you’re a beginner and haven’t written one before. If you’re short on time, this blog will offer you all the necessary guidelines you ought to keep in mind while writing down a persuasive speech. How to write an amazing Persuasive Speech Outline The key purpose of writing a persuasive speech or practically any speech at all is to convince your audience to agree with your point of view. While this may seem challenging, keep in mind that the task certainly isn’t impossible. Most standard speeches start off with a killer hook statement, a couple of great convincing points followed by a summary towards the end. Here are a few steps that’ll help you create the perfect outline: Step 1: Selecting the right topic…

Ever wonder what a product mix is? Well, in simple terms, a product mix is an assortment of product lines offered by a brand. This may sound a little confusing at first but the concept is fairly simple to understand once you read up on some examples. (And that’s exactly what we’ll be discussing in this blog.) Product Mix Definition As mentioned earlier, a product mix is the total number of product lines offered by a company to its customers. For instance, Johnson & Johnson has numerous product lines that include skin care, child care, and pharmaceutical products etc. here, the product mix would be a combination of all these product lines. Importance of a Product Mix Now you’re probably wondering why a product mix is so important. So here’s the thing, organization plays a pivotal role in devising any business model. Creating a product mix not only establishes a…

Understanding an organization’s marketing environment is perhaps the most effective way to build long lasting customer relationships. Marketing managers are appointed the task to mold company policies according to the shifting environment. What Is a Marketing Environment Marketing environment deals with the variables or influences of the internal and external environment of an organization. These factors collectively affect the company’s ability to cultivate and maintain strong customer relationships. Marketing Environment Explained The marketing environment comprises of two important components. This includes the internal environment and external environment. Internal Marketing Environment The internal environment of a firm constitutes of all those factors inside a firm that’ll impact its marketing operations. Some common factors include capital assets, company policies, employees, organizational structure along with its goods and services. All these factors are under the control of the firm. Experts like to group these factors under the Five M’s of business: Money Men Materials…

Every budding entrepreneur or business owner dreams of turning their ambitions into reality and that’s where business model canvas examples come into place. It may sound far-fetched but all giant corporations start off with a business model. This strategic tool is mainly used to address key pointers about your business. In this blog post, we’ll be discussing some popular business model canvas examples along with a few pointers on how to create own business model. What Is Business Model Canvas? A business model canvas or BMC model is a visual representation of a new or existing business. This concept was first introduced by a Swiss business model expert named Alexander Osterwalder. Business model canvases are used to highlight activities, infrastructure, and allocation of resources along with other primary components in a tangible manner. This tool offers a graphical representation of core elements that center a business, leaving behind unnecessary or unimportant details.…