As marketers and tech entrepreneurs start looking to Beijing, the Silicon Valley of the East, for the next great app or idea, Digital Jungle thought it would be a good time to introduce some of the major players in China’s tech scene and provide an overview of how digital marketing is conducted in China. The first thing marketers must remember when conducting digital marketing in China is that most tools and platforms you use in your home country are inaccessible in China, or will be ineffective in reaching Chinese consumers. Baidu Search Engine So, what tools are available in China? There are many similar tools to what marketers use in their home country but few things are exactly the same. For example, Google accounts for about Baidu also provides tools to Google’s “Webmaster Tools” which enable you to track and analyze your campaign or site’s performance. SinaWeibo Social Platform SinaWeibo should not…
