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Sarosh Waiz

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Soft drinks and vending machines have been making quite a buzz on social media, and this opportunity has given agencies and brand teams an avenue for amplification. If you have a cool campaign idea, execute it well and watch it go viral. Well, it’s not as simple as it sounds, but that’s a different topic to discuss at length. Inspired from the vending machine fever last January, 7up launched the ‘Melting Machine’ in Argentina to spread the joy and celebrate the summer season. The ‘Melting Machine’ is a frozen block of ice placed on the street, that gives away free cans of 7up to passer bys as the ice keeps melting down. To add engagement, people were invited to tweet the time by when the Melting Machine would be completely gone; the winners were given away six packs of 7up. The best part is, the ‘Melting Machine’ doesn’t really require…

Guess who’s pounding to enter the Apple’s & Samsung’s ongoing battle for better smart phones? Microsoft! In order to get the new Nokia Lumia 920, the Windows 8 phone, some talkability, Microsoft is trying to return in the headlines alongside the likes of Samsung & Apple. The advertising spot, directed by Roman Coppola and created by the agency, Crispin Porter + Bogusky, takes Samsung & Apple head on by highlighting their products and advertising methods as old school. So should we take this as an official entry by Microsoft to join the leading smart phone battle? I think so. But will Microsoft and Nokia come back to a leadership position in the smart phone category in the years to come? That is yet to be seen. However, there are no doubts that this ad spot has created some buzz around the social media. If you’re still unsure which smart phone to…

After losing quite a bit of its reputation in the previous years, Johnson & Johnson has launched a brilliant campaign around caring and love. The video ad touches on human values, that universally bonds mankind together. The campaign is designed to inspire and empower caring in our busy lives today, and reminds people of the things that make life worth living. Love is the most powerful thing in the planet. Michael Sneed, VP of corporate affairs at Johnson & Johnson, highlighted the importance of this corporate campaign: We thought it was important to reconnect with customers, healthcare professionals, and reconnect them to J&J and really help them understand the values behind J&J.  The television campaign is yet to be launched in the US in 6th May 2013, but have been a feature of the blogosphere. Check it out and leave your views in the comment section.

Coors Light Explorers decided to invade hot afternoons in South Florida to surprise people out of their minds with the “World’s Most Refreshing Can” of beer. There are cameras around showing people just chilling around, when suddenly the scene is interrupted with guys repelling from helicopters, on zip-lines and sled dogs! As a guerrilla marketing tactic, it is a really cool idea to take them by surprise and seems like a cool initiative by the brand; though this video is nicely done, but I personally feel that it looks quite staged. The brand plans to take more people by surprise this Summer, so you better keep an eye out for more explorer stunts.

Monster Energy Drink launches a kick ass viral campaign with a monster truck branded with Monster Energy and Toyo Tyres. With high definition shots and a combination of camera angles its 6 minutes of pure entertainment value. Now isn’t this what you would call a perfect date? Video Title: The Perfect Date – Horse Power 850 Brand: Monster Energy Category: Energy Drink Year: 2013

UTEC, one of the water charities, teamed up with Mayo DraftFCB to make a creative billboard in Lima, the capital of Peru, to solve the water issues in the city. For those of you who are not aware, Lima suffers from the lack of drinking water because of pollution and lack of rain. Taking up this challenge, the team identified atmospheric humidity in the area to be 98%. They used this information to develop a creative billboard that captures air humidity and converts it into purified drinking water through ‘reverse osmosis.’ Following is the sequential process of how this creative billboard converts air humidity to purified drinking water. The creative outdoor collects the water after it goes through a series of filters in a large water tank. Its definitely one of the first finest creative billboard that serves 2 purposes: Awaressness + Solves the problem. Good things happen when people think out of…