Sarosh Waiz


This is an old campaign by Reporters without Borders, that I remember seeing across the web. Media can be used (or rather is being used) as a mass manipulation tool and can skew audience beliefs at large over a period of time. A strong message is conveyed through this advertising campaign. This print advertising campaign was designed by Memac Ogilvy & Mather Dubai. I thought it will be a good share as our advertising inspiration for today. Censorship really does tell the wrong story.

For professionals working in broadcast networks and media agencies, answering a question like: “What is a rating point?” is fairly easy to answer. Why? Because that’s one of the most important KPIs that they have to deliver to reach client goals, report great numbers and… well make money of course! The rating point is one of the most important metrics that is on the tip of all the media planners and media buyers working in media agencies. Many media and content deals across various global markets are planned on targets based on the rating point. We can safely assume that the global multi-billion dollar broadcast and media industries revolve around the rating point metric. That was quite a dramatic start, but was well worth it because of the importance that this metric holds. In the most simplest terms, a rating point is a metric to measure the size…

Amnesty International organizes writing marathons each year where people write letters to ask for the liberation of prisoners. They wanted people to realize and take part in these writing marathons, and they did that through illustrated pencils and pencil sharpeners with images of an oppressor torturing people. The audience was expected to sharpen the pencil to make the oppressor disappear. The video concludes with a commercial, which literally gave me goosebumps! This is a must watch.

It’s amazing to see how Coca Cola is picking up meaningful consumer insights and turning them into full fledged campaigns. I’ll call it smart marketing because these small things are helping the brand to establish strong bonds with its consumers at large. Even the audiences viewing these happiness videos will eventually develop a soft corner for Coca Cola, entirely based on the respect they have for human values. This small campaign focuses on Coca Cola giveaways that are based on the insight of “youngsters phone battery running out.” Coke gave out branded charger extensions to prolong smart phone battery lives knowing that phones are a major need for their audience. A very simple concept but amplified quite well blending it with the brand strategy.

Remember the Don’t Fight, Just Switch ad last month, where Microsoft picked on Apple and Samsung smart phone users? And what about Microsoft Hammering Google Chrome through a leaked parody last week (do you think it was a “leaked” or “seeded”?) Well, Microsoft is at it again. This time, its the smartness of the Apple iPad against the Windows 8 tablet by Microsoft; the spot humiliates Siri, Apple’s voice assistant’s, spoken words against the seamless performance of the Windows 8 tablet. Siri apologies for being unable to run those programs and perform the same functions. “I’m sorry, I don’t update like that,” she says. “I’m sorry, I can only do one thing at a time.” More soon on Microsoft’s aggressive come back.

Heineken secretly gives men a chance to watch the UEFA Champions League Final in London. But it is not as easy as it sounds. They had to convince their female counterparts to buy a basic pair of stadium seats for $1,899! Yep. That’s right. Just watch how these men come up with all kind of hilarious excuses. Heineken continues to spark innovation with crazy ideas that go viral. Though the execution seemed a little staged, but brands can keep hitting hard on the nail as far as good entertainment value remains alive. Check the video to see how the football fans try to convince their ladies to buy those shitty stadium seats for a ridiculous amount.