A powerful campaign by Grey that shows strong contrast between 2 kids holding something that’s banned in American schools against a weapon. Do you think this gives out a strong message?
Amnesty International organizes writing marathons each year where people write letters to ask for the liberation of prisoners. They wanted people to realize and take part in these writing marathons, and they did that through illustrated pencils and pencil sharpeners with images of an oppressor torturing people. The audience was expected to sharpen the pencil to make the oppressor disappear. The video concludes with a commercial, which literally gave me goosebumps! This is a must watch.
It’s amazing to see how Coca Cola is picking up meaningful consumer insights and turning them into full fledged campaigns. I’ll call it smart marketing because these small things are helping the brand to establish strong bonds with its consumers at large. Even the audiences viewing these happiness videos will eventually develop a soft corner for Coca Cola, entirely based on the respect they have for human values. This small campaign focuses on Coca Cola giveaways that are based on the insight of “youngsters phone battery running out.” Coke gave out branded charger extensions to prolong smart phone battery lives knowing that phones are a major need for their audience. A very simple concept but amplified quite well blending it with the brand strategy.
A cool activation concept by Nike was launched in Spain, where they drove a truck to various locations and projected a futsal field for the youth to play on. In markets where football is equivalent to a religious following, a concept like this can do wonders for a brand. Good show Nike!
Remember the Don’t Fight, Just Switch ad last month, where Microsoft picked on Apple and Samsung smart phone users? And what about Microsoft Hammering Google Chrome through a leaked parody last week (do you think it was a “leaked” or “seeded”?) Well, Microsoft is at it again. This time, its the smartness of the Apple iPad against the Windows 8 tablet by Microsoft; the spot humiliates Siri, Apple’s voice assistant’s, spoken words against the seamless performance of the Windows 8 tablet. Siri apologies for being unable to run those programs and perform the same functions. “I’m sorry, I don’t update like that,” she says. “I’m sorry, I can only do one thing at a time.” More soon on Microsoft’s aggressive come back.
Heineken secretly gives men a chance to watch the UEFA Champions League Final in London. But it is not as easy as it sounds. They had to convince their female counterparts to buy a basic pair of stadium seats for $1,899! Yep. That’s right. Just watch how these men come up with all kind of hilarious excuses. Heineken continues to spark innovation with crazy ideas that go viral. Though the execution seemed a little staged, but brands can keep hitting hard on the nail as far as good entertainment value remains alive. Check the video to see how the football fans try to convince their ladies to buy those shitty stadium seats for a ridiculous amount.
Coca Cola has been very innovative in reviving the vending machine culture with fun and engaging campaigns in recent years. The number one cola’s small world vending machine, as they call it, broke the barriers between India & Pakistan in March 2013; two nations that have been at each others necks since over 65 years. It’s a live video version of chatting to an unknown random person, and make a friend in the opposite country through a video vending machine. A ‘feel good concept’ that highlights that common people don’t want to be any part of the war that the media and government lays on them. The more important question for me is, will this vending machine fever ever going to stop?
An anti-Google leaked parody from Microsoft took the web by storm this week. The video goes on and on about how Google sees what you are doing everywhere to make money off you (which is actually true). The parody concludes with the tagline: “Don’t get Scroogled!” Now this surely would have offended a lot of Google fan boys out there, but hey guys, chill out and let it go. I am a Google fan as well, and appreciate what they have been doing to make the world a better place. This ad spot I believe is second parody after, Microsoft trashed Samsung and Apple smart phone users last month. Check the original Google Chrome spot here: I don’t expect Google to revert back to this, but if they do, Microsoft is in for a roller coaster ride.