Being a marketer myself, I can tell you that we are always on the lookout for new jargons to categorize our campaigns, tools and ideas. But that doesn’t mean we don’t have an influence over the industry’s value chain. Like every industry, marketers and advertisers have to evolve to keep up with the every changing consumer. Thanks to media and technology for that. One of the jargons, that is on the rise these days is something called “Native Advertising.” However confusing the term may sound, it is quite a straight forward concept. A few years ago, when traditional media advertising was on the rise, marketers complained about the high clutter levels (they still do). And because of that, some new marketing formats came into being: branded content and content integration. Both branded content and content integration were about endorsing the brand’s presence as part of the content. For example, if…

Despite the negative effects on health, fast food restaurants remain in high demand in today’s era. Although the reasons for this high demand can be credited to lesser price, convenience, busy lives and changing societal structures from collectivism to individualism; but over time, these fast food restaurant chains have managed to pile up strong brand equity. And “strong” may possibly be an understatement. When people develop an association with a certain brand, they can ideally recall 2 things: brand name and it’s slogan. I already posted about the importance of brand slogans in one of my earlier posts: 40 Best Advertising Slogans of Modern Brands, but will quickly recap. As cheesy as this may sound, good brand slogans are like great spouses to brand names. Yep. That’s right. A good slogan is reflective and supportive of what the brand stands for. It will spell out the very gist of why…

Car wrap advertising is a type of ambient marketing that is used to generate visibility for brands at a relatively lower cost. It is an efficient and cost effective marketing tool not only used by bigger brands as support media, but also by small and medium sized businesses as part of their awareness driving arsenal. Vehicle advertising or Car wrap advertising, as the name suggests, is a way of marketing by using branded cars as an out-of-home media. Cars are wrapped with branded vinyl or car stickers carrying an advertising message, and they are then driven around in the selected area for maximum advertising exposure. Have you ever seen a car branded with advertising messages roaming in your city? Well, that’s what it is. It helps businesses to reach out to a maximum number of people living in a certain vicinity. It is also commonly referred to as carvertising. 1.…