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Sarosh Waiz

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Catchy business slogans have the ability to become household names and to influence a customer’s purchase decisions. Slogans for business can make or break your business because they represent your business in the market. They can help establish more brand recall whenever a purchase is being made. A good business slogan is short, catchy, and enables a business to develop trust and credibility with potential customers. It connects with the customer and makes them think of your business often or in times of need. If you’re looking for business slogan ideas, don’t try to copy other businesses’ slogans. Try to take inspiration from everywhere, and then sit down in the comfort of your home or office. Jot down how you see your business and try to personify it. If your business was a person, how would it be? What would it do for people? For example, a luxury car can be personified as…

What does market share mean to a business owner, who’s trying to understand where his business stands against the competitors? A lot! Market share can help a business, or a marketer, determine what their current standing is in the environment they operate in against their competitors. It refers to the share percentage of business volume in a market. It is often associated with profitability, and is one of the key determinants in setting business objectives, KPIs and developing business strategy. More market share signifies more strength and business presence against competitors, and this is one of the many reasons marketers and business owners try to increase their market share. Market share can be calculated by the number of units of a product, or in monetary value. Let’s do a quick market share analysis. Assume that you’re in the business of selling volleyballs. The total market size last year was 1,000 volleyballs, and you were…

At first you might mistakenly assume that both marketing share and market share are the same term. Don’t fall in that trap. Even though marketing share and market share resemble each other in the way they’re written, they mean completely different things. Market share is a business term that helps businesses determine where they stand against their competitors in terms of sales volumes. If you landed on this page looking for market share and NOT marketing share, head over to “What does market share mean?” to learn more. Or you can find how you can calculate market share here. Whereas marketing share is a marketing terminology, and it refers to the percentage of visibility that a brand can get against its competitors in a marketing environment. “Marketing share” is not a very commonly used term. A more common alternative is “Share of Voice.” If you’re interested, you can read more about what share of voice is in…

Understanding how to calculate market share of your business should be your most important goal if you’re running a business, or thinking of starting one. If used correctly, market share can give you a lot of understanding on your current standing as a business, and can also enable you to set a direction of where you want to take your business. Think of it as one of the tools used for self-analysis. Why is it it important? It’s important because it is the fundamental determinant of how your business is performing in the market against your competitors, what are the opportunities to grow, where can you source more business from, what is the value of you business, and a lot more. Market Share Calculation Calculating market share is simple, but you need to understand the context you’d be looking at market share in, and you need to be relevant. Also, there can be a…

According to the statistics from a research published in the journal of Research in Crime and Delinquency, risk of domestic abuse rose 26% when England’s team won, and even hiked upto 38% when they lost. A very powerful campaign by Tender (a non-profit against domestic abuse), British charity for using theatre and the arts to end domestic violence. “Though research on the rise of domestic violence during the World Cup is relatively new and for lack of a better word, sparse, the trend is alarming and impossible to ignore.  The weather is getting warmer, more drinks will be consumed, emotions will be heightened, and none of this excuses violence. We ask that individuals and organisations to stand together this World Cup season and say ‘No excuses’.” – Tender You can share it with the hashtag #standupworldcup to show your support to this campaign.

Women constitute roughly about 50% of the workforce in the US, yet their representation is only 25% in STEM jobs (Science, Technology, Engineering and Math). And though the blame is usually directed at women for not making these choices, or corporations for not creating equal opportunities for both genders, the fault truly lies in their upbringing. Verizon, in collaboration with Makers (a portal for women stories), has launched an insightful ad that showcases how parents unintentionally become overprotective and discourage their young girls to pursue science related subjects. 66% of 4th grade girls say they like science & math. But only 18% of college engineering majors are females. It’s a call to all parents to inspire the minds of their little girls to feed their intellect – #InspireHerMind.

Do you use the same bar of soap that has been everywhere around your body to wash your face? If you do, you’re one of the many junkfaces out there. Neutrogena Men is campaigning against all such men (25 to 35 year olds)  in Canada who have been using the same soap to wash their face and junk.       Where? Online and through experiential sampling events at the gyms. The campaign is co-created by DDB Toronto and Tribal Worldwide, and is backed by Ipsos Reid research that claims 72% of men admitting to the practice of Junkface, i.e. using the same bar of soap for their face and junk. Head over to

Media buying, as it may be obvious from the term, is the process of buying media exposure. Businesses, non-profits, individuals and even politicians, can all buy a share of media exposure in the form of advertising. This media exposure can then be used to market products or to create awareness about a cause; or whatever business objective needs to be achieved. But before going into details of what media buying is, we first need to understand that the term “media buying” is a very broad term to start with. However, in this detailed guide to understanding the basics of media buying, we’ve tried to explain everything related to this term in the easiest way possible. If you’re new to media buying, or had been looking for a place to understand the concept better for your business, job or academic purposes, you may be able to use this as a comprehensive guide to learn more about it. Before moving forward,…