Surprise marketing can do wonders for a brand if done right. It is one of the many guerrilla marketing formats that allow marketers considerable freedom to innovate. And if done right and seeded well on the internet, it can lead to generating millions of views. A great guerrilla marketing campaign was executed in order to promote an upcoming movie called “Carrie.” The marketing team planted a telekinesis prank in Snice Café, New York, by installing cables and hiring some kick ass actors to pull off the show. After getting up and trying to walk past this girl sitting in the coffee shop, the guy bumps into her and spills her coffee over. This leads to the actors creating a freaky scene where it seems as if the girl has supernatural powers. As expected, the act shocked all the people present at the venue. In fact, I am sure it freaked…

We post about creative and catchy slogans a lot because we feel that slogans are one of the key elements of a brand’s identity. In fact, great slogans help position the brand from a consumers’ point of view. And that’s why brands emphasize more on how their slogan sounds like; does it go with the brand? Is it addressing the need the brand exists for? But the question is: What makes slogans catchy? What is it that makes consumer remember something they read or hear about ‘a’ brand? What Makes Slogans Catchy? I feel that the art of crafting a catchy slogan lies in it being more consumer-centric. The more consumer relates to it, the higher the chances of a recall. Advertisers spend billions of dollars to build their brand equities, and slogans have played a big role in it over the years; especially when it comes to building brand…