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Sarosh Waiz

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We all probably know of the Krispy Kreme slogan, “Original Glazed Doughnuts” that comes printed on all their boxes. They’ve kept their brand identity really close to their original glazed doughnuts that made them popular. It is a good strategy to stick with what made them popular, and it’s still highly in-demand. Nothing beats a fresh and warm Original Glazed Doughnut – it’s by far the best doughnut experience one can have. That’s what sets Krispy Kreme apart from the rest of the doughnut companies out there. The Story Behind the Krispy Kreme Slogan: Original Glazed Doughnuts It is when Vernon Rudolph started selling hot original glazed doughnuts to passersby on the sidewalk besides his bakery. Before that he only used to supply Krispy Kreme to local grocery stores. No wonder Krispy Kreme Doughnuts slogan is still so close to it’s roots. Check out the story behind Pepsi’s slogan and…

Clarks, a well known show company, is known for popularizing the desert boot in the mid-1900s – and they’ve used a number of slogans over the years. The desert boot is a variant of the chukka boot that went on to become one the most popular boots, and is still a trendy wardrobe item for men as well as for women. Vintage Clarks Slogans Clarks has come with a number of slogans over the years in their advertising. Here are some vintage slogans by Clarks Show Company: You can’t stand on good looks alone It’s smart to be comfortable It’s smart to be practical A show with a history [Desert boot slogan] The original desert boot [Desert boot slogan] It was a good year [Desert boot slogan] When you’re on your foot all day I’d be better to buy yourself some Clarks. New Clarks Slogans Some of the more recent…

Many-a-times companies associate themselves with a number of Corporate Social Responsibility (CSR) initiatives. They do this by contributing to charity organizations and various cause based sponsorship in hopes of improving their business reputation in the eyes of consumers’. But is this approach effective? Does it generate any ROI for your efforts in community participation? Not when motives behind such CSR programs are just to ‘appear’ socially responsible. Long gone are the days when people associated credibility to press releases and corporate sponsored causes. We’re living in times when the consumers are evolving: they’re highly aware of their surroundings, they know how things work, are always connected and can see right through corporate marketing initiatives. Unless your consumers see sincerity, relevance and transparency in your CSR initiatives, your efforts are bound to fail. 1. To truly reap the benefits of CSR, companies can start with understanding what really…

[tps_header]Have you been thinking about developing a Snapchat marketing strategy for your business? Great idea! It is a cool new platform on fire, it’s gaining a large amount of visitors and it is also one of the most buzzing jargons in the marketing world. However, if you’re considering to use Snapchat for business, be vary of the fact that it is unlike any other digital or marketing platform. Don’t expect the similar results to Facebook, Instagram, Twitter  and other paid social channels. Snapchat is primarily an engagement platform that can help brands build credibility (if done right) – but it requires a real-time strategy and a lot of on-going effort. [/tps_header] Objectives: Why do you need a Snapchat Marketing Strategy? A good Snapchat marketing strategy will start with answering 2 basic questions: Do I need to be on Snapchat? – You don’t have to be because your competitors are doing it – evaluate whether your…

Learning how to make a blog is one of the most powerful things you can do for yourself; for your personal growth as well as for your career. I’ve been into blogging for over 15 years now, and have made so many mistakes that its not even funny.  But as the saying goes, what doesn’t kill you makes you stronger. And failures actually make you better and stronger if you learn from them. Making a blog is not rocket science; and I want to make this information extremely simple for you. You just need to have the right knowledge of blogging basics and blogging platforms – and off you go! I don’t want you to repeat the mistakes I made so you can go out there and make your own successful blog(s). Learn How to Make Money Blogging? But let me give you a word of advice before you dive into this ocean of awesomeness;…

Are you trying to figure out how do websites make money? There are several successful ways in which websites can make money. But it all boils down to the hard work, dedication, persistence and investment the website owner is willing to put in. Experienced website owners and bloggers keep adding more revenue streams to their blogs & websites with time. The more authoritative a website grows, the better the chances it gets to make more money. Running a website, is like running any other business. If you’re assuming its easy money. It’s not. How Do Websites Make Money? These methods of making money from websites are the mainstream examples that are known to everyone. Many a times, as a website owner, you can spot opportunities within you audience that no one else has spoken about. There are websites that make money with ads and there are websites that make money without ads. How…

Figuring out how to calculate market size is a challenging task that every business owner, marketer or a startup wants to learn. You might have a great product to sell, but you don’t know if there is a quantifiable audience who would be interested to buy the product.   Most small business owners fall in the trap of assuming that everyone’s their target audience. Don’t make that mistake. Not everyone falls within your market.  What is Market Size / Market Sizing? Market sizing is a exercising that all business owners should do on a regular basis to estimate the size of their potential audience. This helps businesses to forecast their potential sales, identify where to put the marketing efforts, and estimate profitability. You can’t sell a house to a person who does not have the means to afford one – even through a bank’s housing loan. A middle-income worker won’t be able…