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Sarosh Waiz

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When Ontario first announced that they’re bringing in a #GiantDuck to celebrate Canada’s 150 at the Harbour Front, it raised many eyebrows. Ontarians weren’t happy to see their hard earned tax dollars “go down the drain” – as most people believed. “Massive duck made a massive lineup,” said Tiki Taxi’s Luc Cote . “It was easily three times the amount of business we would have had. ” I was neutral, but slightly skewed towards the same opinion. But then I realized how massive this stunt became, and the social and economic impact it had. The #GiantDuck attracted over 750K people to the Redpath Waterfront Festival The waterfront businesses were very happy as the this long weekend turned out to be the busiest day ever – so much so that the Starbucks at the Radisson Hotel were fully sold out on Saturday People spent on transportation to get…

Making a sale depends on good and assertive communication skills. While this might sound as if it’s very easy to follow, but can be easily overlooked when trying to close the sale. Curious? You can expect the potential customer (or client) to respond in a number of ways, and if you are not prepared to handle it. You might lose the opportunity. Good communication is key – verbal, as well as physical. You need to understand what the client wants, and not try to shove your product. Hence, you need the right assertive communication skills, to understand your potential customers and smoothly direct them towards the sale. The whole thing is like a vicious cycle – a never ending loop. So, how do you break through and get the customer to buy from you? 10 Assertive Communication Skills Needed in Sales 1. Getting One’s Focus Everyone is busy, which means…

We all probably know of the Krispy Kreme slogan, “Original Glazed Doughnuts” that comes printed on all their boxes. They’ve kept their brand identity really close to their original glazed doughnuts that made them popular. It is a good strategy to stick with what made them popular, and it’s still highly in-demand. Nothing beats a fresh and warm Original Glazed Doughnut – it’s by far the best doughnut experience one can have. That’s what sets Krispy Kreme apart from the rest of the doughnut companies out there. The Story Behind the Krispy Kreme Slogan: Original Glazed Doughnuts It is when Vernon Rudolph started selling hot original glazed doughnuts to passersby on the sidewalk besides his bakery. Before that he only used to supply Krispy Kreme to local grocery stores. No wonder Krispy Kreme Doughnuts slogan is still so close to it’s roots. Check out the story behind Pepsi’s slogan and…

Clarks, a well known show company, is known for popularizing the desert boot in the mid-1900s – and they’ve used a number of slogans over the years. The desert boot is a variant of the chukka boot that went on to become one the most popular boots, and is still a trendy wardrobe item for men as well as for women. Vintage Clarks Slogans Clarks has come with a number of slogans over the years in their advertising. Here are some vintage slogans by Clarks Show Company: You can’t stand on good looks alone It’s smart to be comfortable It’s smart to be practical A show with a history [Desert boot slogan] The original desert boot [Desert boot slogan] It was a good year [Desert boot slogan] When you’re on your foot all day I’d be better to buy yourself some Clarks. New Clarks Slogans Some of the more recent…

Many-a-times companies associate themselves with a number of Corporate Social Responsibility (CSR) initiatives. They do this by contributing to charity organizations and various cause based sponsorship in hopes of improving their business reputation in the eyes of consumers’. But is this approach effective? Does it generate any ROI for your efforts in community participation? Not when motives behind such CSR programs are just to ‘appear’ socially responsible. Long gone are the days when people associated credibility to press releases and corporate sponsored causes. We’re living in times when the consumers are evolving: they’re highly aware of their surroundings, they know how things work, are always connected and can see right through corporate marketing initiatives. Unless your consumers see sincerity, relevance and transparency in your CSR initiatives, your efforts are bound to fail. 1. To truly reap the benefits of CSR, companies can start with understanding what really…

[tps_header]Have you been thinking about developing a Snapchat marketing strategy for your business? Great idea! It is a cool new platform on fire, it’s gaining a large amount of visitors and it is also one of the most buzzing jargons in the marketing world. However, if you’re considering to use Snapchat for business, be vary of the fact that it is unlike any other digital or marketing platform. Don’t expect the similar results to Facebook, Instagram, Twitter  and other paid social channels. Snapchat is primarily an engagement platform that can help brands build credibility (if done right) – but it requires a real-time strategy and a lot of on-going effort. [/tps_header] Objectives: Why do you need a Snapchat Marketing Strategy? A good Snapchat marketing strategy will start with answering 2 basic questions: Do I need to be on Snapchat? – You don’t have to be because your competitors are doing it – evaluate whether your…

Learning how to make a blog is one of the most powerful things you can do for yourself; for your personal growth as well as for your career. I’ve been into blogging for over 15 years now, and have made so many mistakes that its not even funny.  But as the saying goes, what doesn’t kill you makes you stronger. And failures actually make you better and stronger if you learn from them. Making a blog is not rocket science; and I want to make this information extremely simple for you. You just need to have the right knowledge of blogging basics and blogging platforms – and off you go! I don’t want you to repeat the mistakes I made so you can go out there and make your own successful blog(s). Learn How to Make Money Blogging? But let me give you a word of advice before you dive into this ocean of awesomeness;…