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PSYCHOLOGY

170+ Best Quotes About Life, It’s Meaning & the Choices We Make

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Inspiring life quotes can uplift people by instilling in them an uplifting and a positive energy. An energy so strong, that it enables them to conquer a mountain of a task. To others, these quotes about life can help them bounce out of anxiety, depression and the darkest corners of the mind. And then, there are people who either go through a life of turmoil overcoming challenges that most of us won’t even be able to imagine. Or they live a life envisioning and accomplishing something that no one believed was possible. These are people, who achieve a state of self-actualization, or in some cases, a level of transcendence, based on Maslow’s Hierarchy of Needs theory. And they summarize their journey of persistence and perseverance in life quotes so uplifting, that they energize even the most laziest of people. Before we decide on the life-choices we should make for ourselves,…

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CONSUMER BEHAVIOR

Maslow’s Hierarchy of Needs Theory: An In-Depth Overview

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Abraham Maslow

Abraham Maslow’s hierarchy of needs is one of the most well known, referred to, and well-recognized theories of motivation in psychology. Often referred to as the Maslow’s Pyramid of Needs or the Maslow’s Theory of Motivation, it has been used by marketers to understand consumer behavior, by psychologists to decipher why humans behave a certain way and by social scientists to find answers to how societies evolve. Maslow was of the opinion that human needs are structured in a sequential order or a hierarchy. This essentially meant that people in different stages of their lives have different need-states. Over the years, Abraham Maslow, psychology of human needs, and theory of motivation have become synonymous. Quick Summary: Maslow’s Hierarchy of Needs Maslow studied the positive side of human psychology, to uncover what motivates humans, and how can they fulfill their full potential Initially, Maslow organized humans needs in 5 sequential…

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INSIGHTS

Disadvantages of Car Insurance for Auto Owners

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In spite of the numerous disadvantages of car insurance, people can’t get away without buying it for their cars. It is required by law, to get car insurance, if a person intends to drive in North America (in almost all states and provinces). Car Insurance is a necessity in today’s times. It can be a life-saver, in times when a person gets into an accident, or when they are at a risk of incurring losses due to natural calamities. A comprehensive and collision car insurance protects car owners from financial or personal losses caused due to theft, natural hazards, and damages caused by other cars (car slogans of famous brands) and drivers. It also compensates against any damage claims filed for, by third-parties, and provides monetary benefits in the case of death caused by accidents. But there are many disadvantages of car insurance and the auto-insurance industry as a whole, that…

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EDUCATION

18+ Disadvantages of Mobile Phones

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Mobiles phones are a great invention, but we’re not very conscious, or cognizant, of the disadvantages, mobile phones (cell phones) have brought us over the last couple of decades. Even though, I agree, that the advantages far outweigh the disadvantages of mobile phones (or cell phones). That’s a fact. And living without a device today is near to impossible. Unless you belong to a remote jungle tribe (or have been living under a rock). Jokes apart, there are very few people who can survive without mobile phones these days. And I truly salute them for their resistance (not inability or unwillingness), if they are making a conscious effort. This is how most people feel when they forget their phones at home: And this is how they feel when their phone’s battery is about to die: The biggest shift that mobile phones have brought about in modern lives,…

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MARKETING

What Are the Disadvantages of Linkedin

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disadvantages-linkedin

In our fascination of how Linkedin has evolved the face of professional networking over the years, we never really think about the disadvantages of Linkedin. But despite any disadvantages that there may be, I’m a big advocate of Linkedin. I feel that the shortcomings of the platform, are far less than the benefits that Linkedin offers. It’s a great tool for personal branding. But having said that, it’s purely my opinion, and everyone has a right (and experience) to decide whether there are disadvantages to being on Linkedin or not. Here are 21 Disadvantages of Linkedin that a user might face. 1. Disadvantages of Linkedin in a Professional Capacity Even though this is not a direct disadvantage of Linkedin, but since Linkedin is a public platform, there can be professional situations when people cannot be officially involved in a professional social networking platform like Linkedin. For example, appointed judges…

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ADVERTISING

GiantDuck: What Did We Gain (or Lose)?

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When Ontario first announced that they’re bringing in a #GiantDuck to celebrate Canada’s 150 at the Harbour Front, it raised many eyebrows. Ontarians weren’t happy to see their hard earned tax dollars “go down the drain” – as most people believed. “Massive duck made a massive lineup,” said Tiki Taxi’s Luc Cote . “It was easily three times the amount of business we would have had. ” I was neutral, but slightly skewed towards the same opinion. But then I realized how massive this stunt became, and the social and economic impact it had. The #GiantDuck attracted over 750K people to the Redpath Waterfront Festival The waterfront businesses were very happy as the this long weekend turned out to be the busiest day ever – so much so that the Starbucks at the Radisson Hotel were fully sold out on Saturday People spent on transportation to get…

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SELF HELP

10 Assertive Communication Skills Essential for Closing a Sale

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Making a sale depends on good and assertive communication skills. While this might sound as if it’s very easy to follow, but can be easily overlooked when trying to close the sale. Curious? You can expect the potential customer (or client) to respond in a number of ways, and if you are not prepared to handle it. You might lose the opportunity. Good communication is key – verbal, as well as physical. You need to understand what the client wants, and not try to shove your product. Hence, you need the right assertive communication skills, to understand your potential customers and smoothly direct them towards the sale. The whole thing is like a vicious cycle – a never ending loop. So, how do you break through and get the customer to buy from you? 10 Assertive Communication Skills Needed in Sales 1. Getting One’s Focus Everyone is busy, which means…

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MARKETING

Krispy Kreme: Slogans & Humble Beginnings

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krispy-kreme-slogan-make-today-special

We all probably know of the Krispy Kreme slogan, “Original Glazed Doughnuts” that comes printed on all their boxes. They’ve kept their brand identity really close to their original glazed doughnuts that made them popular. It is a good strategy to stick with what made them popular, and it’s still highly in-demand. Nothing beats a fresh and warm Original Glazed Doughnut – it’s by far the best doughnut experience one can have. That’s what sets Krispy Kreme apart from the rest of the doughnut companies out there. The Story Behind the Krispy Kreme Slogan: Original Glazed Doughnuts It is when Vernon Rudolph started selling hot original glazed doughnuts to passersby on the sidewalk besides his bakery. Before that he only used to supply Krispy Kreme to local grocery stores. No wonder Krispy Kreme Doughnuts slogan is still so close to it’s roots. Check out the story behind Pepsi’s slogan and…

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