Sarosh Waiz

EDUCATION

18+ Risks and Disadvantages of Technology

By Sarosh Waiz

With such a rapid technology adoption that we’ve witnessed in the past few decades, we should also be wary of the many disadvantages of technology on our lives and our society. As we all know, too much of something can be harmful. Same is true of technology, and the many benefits it brings to our lives. Click here for 10+ Advantages of Modern Technology on Life Here are some major disadvantages and risks that technology can lead us into. Disadvantages of Technology on Privacy, Security, and Information Too much data is being circulated, and not all companies take full responsiblity of handing user data – this leads to many data breaches and privacy issues Anonymity, split personalities, and fake personasTechnology and access to information in a central location has given rise to new kinds of crimes and terrorism Risks of Technology Associated with Lifestyles and Social Behaviours Reliance on technology…

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BUSINESS

How Do Websites Make Money?

By Sarosh Waiz

Are you trying to figure out how do websites make money? There are several successful ways in which websites can make money. But it all boils down to the hard work, dedication, persistence and investment the website owner is willing to put in. Experienced website owners and bloggers keep adding more revenue streams to their blogs & websites with time. The more authoritative a website grows, the better the chances it gets to make more money. Running a website, is like running any other business. If you’re assuming its easy money. It’s not. How Do Websites Make Money? These methods of making money from websites are the mainstream examples that are known to everyone. Many a times, as a website owner, you can spot opportunities within you audience that no one else has spoken about. There are websites that make money with ads and there are websites that make money without ads. How…

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BUSINESS

Market Sizing | How to Calculate Market Size?

By Sarosh Waiz

Figuring out how to calculate market size is a challenging task that every business owner, marketer or a startup wants to learn. You might have a great product to sell, but you don’t know if there is a quantifiable audience who would be interested to buy the product. Most small business owners fall in the trap of assuming that everyone’s their target audience. Don’t make that mistake. Not everyone falls within your market. What is Market Size / Market Sizing? Market sizing is a exercising that all business owners should do on a regular basis to estimate the size of their potential audience. This helps businesses to forecast their potential sales, identify where to put the marketing efforts, and estimate profitability. You can’t sell a house to a person who does not have the means to afford one – even through a bank’s housing loan. A middle-income worker won’t be able…

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BUSINESS

How to Increase Market Share of Your Business?

By Sarosh Waiz

Learning how to increase market share of your business is a crucial step towards strengthening your market position against your competitors. But before you try to answer this question, you need to learn what market share is and how is it calculated. In a nutshell, an increase in market share means relatively increasing market revenues against your competitors. Ways in which a business can increase its market share is dependent on a number of factors. To increase market share you need to analyze the following to be able to gauge your current business situation: Where a business sources its revenue from What is the market size Are there any further growth opportunities in the market? How many competitors are you competing against? This knowledge is very important for you to be able to make informed decisions to gear your business towards success. How to increase market share of your business? Following are…

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ADVERTISING

20+ Catchy Business Slogans List & Ideas

By Sarosh Waiz

Catchy business slogans have the ability to become household names and to influence a customer’s purchase decisions. Slogans for business can make or break your business because they represent your business in the market. They can help establish more brand recall whenever a purchase is being made. A good business slogan is short, catchy, and enables a business to develop trust and credibility with potential customers. It connects with the customer and makes them think of your business often or in times of need. If you’re looking for business slogan ideas, don’t try to copy other businesses’ slogans. Try to take inspiration from everywhere, and then sit down in the comfort of your home or office. Jot down how you see your business and try to personify it. If your business was a person, how would it be? What would it do for people? For example, a luxury car can be personified as…

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BUSINESS

What Does Market Share Mean?

By Sarosh Waiz

What does market share mean to a business owner, who’s trying to understand where his business stands against the competitors? A lot! Market share can help a business, or a marketer, determine what their current standing is in the environment they operate in against their competitors. It refers to the share percentage of business volume in a market. It is often associated with profitability, and is one of the key determinants in setting business objectives, KPIs and developing business strategy. More market share signifies more strength and business presence against competitors, and this is one of the many reasons marketers and business owners try to increase their market share. Market share can be calculated by the number of units of a product, or in monetary value. Let’s do a quick market share analysis. Assume that you’re in the business of selling volleyballs. The total market size last year was 1,000 volleyballs, and you were…

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BUSINESS

Marketing Share vs Market Share – What’s the Difference?

By Sarosh Waiz

At first you might mistakenly assume that both marketing share and market share are the same term. Don’t fall in that trap. Even though marketing share and market share resemble each other in the way they’re written, they mean completely different things. Market share is a business term that helps businesses determine where they stand against their competitors in terms of sales volumes. If you landed on this page looking for market share and NOT marketing share, head over to “What does market share mean?” to learn more. Or you can find how you can calculate market share here. Whereas marketing share is a marketing terminology, and it refers to the percentage of visibility that a brand can get against its competitors in a marketing environment. “Marketing share” is not a very commonly used term. A more common alternative is “Share of Voice.” If you’re interested, you can read more about what share of voice is in…

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ADVERTISING

Domestic Violence Linked with England’s World Cup Knockout

By Sarosh Waiz

According to the statistics from a research published in the journal of Research in Crime and Delinquency, risk of domestic abuse rose 26% when England’s team won, and even hiked upto 38% when they lost. A very powerful campaign by Tender (a non-profit against domestic abuse), British charity for using theatre and the arts to end domestic violence. “Though research on the rise of domestic violence during the World Cup is relatively new and for lack of a better word, sparse, the trend is alarming and impossible to ignore. The weather is getting warmer, more drinks will be consumed, emotions will be heightened, and none of this excuses violence. We ask that individuals and organisations to stand together this World Cup season and say ‘No excuses’.” – Tender You can share it with the hashtag #standupworldcup to show your support to this campaign.

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