Author: Sarosh Waiz

I’m a marketing strategist by day. Marketing and strategy are 2 things that I enjoy because they give me the chance to do what I do best: think, identify opportunities, and connect the dots. By night, I love to inspire people to think big. I truly believe and advocate that every individual has the potential to go beyond what he or she thinks they’re capable of.

ADVERTISING Views: 19

The Psychology of Brand Messaging: How Words Build Billion-Dollar Businesses

Last quarter, I watched a three-word slogan add $47 million to a company’s valuation. Not through product improvements. Not through...

Read More

ADVERTISING Views: 266

A Deep Dive into Automotive Slogans Driving Brand(s) Growth

This analysis is part of our comprehensive series on The Psychology of Brand Messaging across all industries → Last week, I found myself...

Read More
Close