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Asynchronous communication literally means communicating without expecting an immediate response. For example, you send me an email and I respond to it an hour later. This conversation included a delay in its flow. On the contrary, synchronous communication demands an immediate response to a message either verbal or textual. For example, you send me an email and I respond to it instantly. When we discuss communicational styles in the corporate sector, the definitions are slightly different if not the same. People often misunderstand that asynchronous communication in the corporate circle only means remote work. It does not. Later in this post, we will learn the discrete difference between remote and office work. Co-working environments are becoming difficult to handle: why? An office worker told New York Magazine, I used to wake up and turn off the alarm and check Tinder. Now I wake up and check Slack. The aforementioned quote…

Zara, the popular Spanish fashion brand, is a retailing chain that has a large number of stores worldwide. The brand started its operations in 1975, in A Coruna, Galicia. It was founded by Amancio Ortega and Rosalia Mera. The company’s primary focus was to excel in fast fashion and products including clothing and shoes. Initially, the company was named Zorba the Greek, but since there was a bar with the same name, Ortega had to reconsider the brand title hence coining the term, Zara. Marketing Strategy of Zara Zara’s marketing strategy has been consistent for a really long time and it looks like it is still viable in this competitive fashion era. The company’s mission statement says: Zara moves at the pace of society, fashion ideas, and trends that society itself has natured. Hence its success among people, cultures and generations that, in spite of their differences, share a special…

As the year 2020 is rushing through its first quarter, we are witnessing new brands emerging in the race of the best. However, Zara is one of the few brands that has been ruling the fashion trends for quite a while now. Since its inaugural in 1975 by Amancio Ortega, Zara’s goal always has been to exponentiate its recognition. The clothing line started off by featuring low-priced lookalike products of famous, high-end clothing lines. But, with time it shifted its interests towards the creation of a brand and practicing originality. Marketing Mix of Zara Zara’s primary focus has been towards style with affordability. This has helped the brand to build a reputation in the fashion industry. Most people adore designer clothes, but the price tags advise them otherwise. That’s when Zara swoops in to provide premium quality products with the latest designs at insanely affordable prices. But how does Zara…