Dawar, Author at Advergize

Decision Matrix – What is a decision matrix and how do we use it?

What is a decision matrix? Well, as the name suggests, it has something to do with choosing options, making decisions. But how? How can a matrix, a table divided into rows and columns provide us with an accurate answer to our confusion? Let’s see. A decision matrix is not just a common matrix consisting of rows and columns. The rows and columns hold great significance. Whenever we encounter a problem that is troublesome enough to confuse use about making a decision, it comes with certain factors. These factors need to be broken down in order to solve them. The rows and columns of a decision matrix consist of values that help analyze the performance of the available information. These values then move on to provide a concrete decision influenced by a set criteria. Let’s find out how a decision matrix is made and how can we use it. How do…

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BUSINESS

Types of Branding: Learn more about branding and its significance

By Dawar

Branding is the process of shaping up an image of your product/organization. People often confuse it with marketing. The common misconception dwells on the dilemma of which of the two falls under the other. Is branding a part of marketing or is marketing a sub-type of branding? I hope all your questions will be answered after I’m done discussing what is branding and the different types of branding. Basically, branding is an apparently simple procedure of labeling. It is a simple process performed by a company to help make itself easily identifiable. The purpose of branding is to create a separate identity that can stand alone and precisely define what a company is. Why is it important? Well, the significance of branding is as big as the existence of the company itself, maybe more. It includes a unique name, identity of a product or the company in the business market.…

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CREATIVITY

Forms of writing: Different styles with their exclusive significance

By Dawar

Writing, one of the purest of things in this world. Fundamentally, it has been the optimal medium of transmitting knowledge, feelings, emotions. People often regard verbal communication to be superior. However, in my opinion, it is writing that has the upper hand. Writing styles differ from person-to-person. For instance, this same article could be written by a different writer in an extremely different tone, provided it’s original (lol). So, this tells us that the same information can be put into words differently, that’s the power of writing. It depicts the personality of a writer and allows us to know more about the writer only on the basis of its writing style. Now, these writing styles are differentiated on the basis of their nature of the content and the tonality of the writer. Anywho, coming back to the topic about the different forms of writing. Mainly, there are only four categories…

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BUSINESS

Going Concern Principle: Understanding the concept

By Dawar

For anyone who has been or is planning to go into the accounting industry, the going concern principle is not new. It is extremely common and floats around a lot. However, despite knowing about this term, a majority of people are still unaware of what it actually is. Like, knowing it is one thing and understanding its significance is another. We all know that it’s about a business depicting that its accounts will remain to be good in the foreseeable future. But, let’s dig a little deeper into understanding the going concern principle. What is the Going Concern Principle? People in accountancy can verify when I say that the going concern principle is the opposite of bankruptcy. Organizations use this accountancy term to signify that they have the essential resources to continue its operations in the foreseeable future. It signifies that the company is performing well and has the ability…

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EDUCATION

Different Types of Learners (VARK) – Which one are you?

By Dawar

Learning, an art that is the pivotal element of every education system yet comes in differing ways to people. Students all across the world can relate to the fact that they prefer a specific learning style which might sound extremely absurd to some but serves best for them. For years, the most common and longlasting quarrel among students has been over the best learning method. As expected, there is no right answer to end the never-ending debate. Many students prefer recorded lectures to refresh the content whereas others rely on their notes to revise. Both of them contest as their methods to be better than the other, cause they work for them. However, there has to be a standardized parameter to gauge and categorize these various learning methods. Therefore, the masters of psychology coined a learning model known as the VARK model. In terms of quantity, there are a number…

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ADVERTISING

Native Advertising Examples – Why the sudden hype?

By Dawar

Advertising has come a long way since it first started, as has almost everything. Over the years, the world came across various advertising techniques that were helpful at some point. Today, the advertising industry is adopting a better advertising style, native advertising. If you are unaware of this term, you really need some catching up. I’ll try to help you get a basic idea through this article. Native advertising is the process of displaying and utilizing paid advertisements with your products ensuring that they align with the overall theme of the product. The nature of these advertisements differs in different media formats. The art of native advertising is extremely subtle for the common eye, yet identifiable for a marketer. Current social media platforms and search engines display native advertisements with a healthy frequency but blend them so well that it has a subtle feel to the overall user experience. These…

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EDUCATION

Difference between Internship and Externship

By Dawar

The term internship is not new for students, considering it has a great weightage in the corporate sector. However, students are unaware or slightly aware, at best, about the term externship. Both terms have a similar motive of helping people get an experience of the professional world in their field of interest. Take a marketing student as an example. A marketing undergrad looking to pursue a career in Digital Marketing will be willing to get some market experience before jumping into professional. Considering the current protocols, a resume with an internship does have a considerable advantage over a resume that does not have one. Moreover, real-world experience provides you the exposure that is essential in understanding your field of interest better. Let’s have a look at the differences between both these terms. Internship Program Similar to prior information, an internship program is a timed agreement for work experience. The program…

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BUSINESS

Hedgehog Concept – What are its three circles and why so important?

By Dawar

Jim Collins is a renowned Business consultant and is remembered as an integral member of the Business History. One of his major contributions to the world of Business is the Hedgehog Concept. It is a representation of the important factors that serve as the pillars of success and growth for a business. Collins, in his book ‘Good to Great’, depicts and emphasizes the surprising similarities in his Hedgehog Concept and successful business organizations. He shows that large, sustainable businesses are able to achieve success due to an amalgam of different ingredients. However, according to Collins, the significance of shifting your focus on one aspect of your business at a time is the key. Circles of the Hedgehog Concept Jim Collins’s Hedgehog Concept comprises of three distinct aspects to gauge the performance of an idea/business’s growth. According to Jim Collins, it is important for these three circles to overlap for accurate…

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