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Dell is one of the world’s leading digital companies in the modern era. In this digital age, where technological advancements are happening at an unusually fast pace, Dell has managed to maintain its iron-clad reputation without much hassle. The famous computer manufacturing company has been in business for more than 3 decades. Since its foundation in 1984 by Michael Dell, Dell’s motive has been to completely capture the computer manufacturing forum of the world. Despite the strict policies of the company, some of the trade secrets manage to sneak out for the public. The most common is the measure of a company’s strengths and weaknesses that helps different companies learn from tech giants such as Dell. SWOT Analysis of Dell Let’s have a look at the SWOT Analysis of Dell: Strengths Unmatched Reputation: As mentioned earlier, Dell’s efforts to conquer the tech manufacturing industry have succeeded to quite an extent.…

Channel Marketing is the source of marketing that is commonly used by successful companies to communicate and connect with their customers. Mediums through which organizations perform channel marketing are called marketing channels, duh. A marketing channel refuses to be of a single type. It could be a set of people, activities, or it could be a small-scale organization that comes in handy to spread awareness about the products it is dealing with. Types of Marketing Channels As mentioned earlier, marketing channels differ considering their working complexity. Let’s see some types of marketing channels: 1. Manufacturer to Consumer The most common type of marketing channel. In the said setup, the produced goods are directly transferred from the manufacturer to the consumers. According to popular belief, this marketing channel is extremely cost-effective considering no additive shenanigans. Furthermore, due to no third-party involvement, both the involved parties are free from any unnecessary hassles.…

The global pollution index keeps seeing an increase and is in no mood to lessen its strength. People have started listing out a better alternative for their transport issues. What better alternative than switching back to human’s retro and fitness-friendly companion, BICYCLES! Let’s take a look at the leading global bike brands that are going to be in business, soon. Top 10 Global Bike Brands in 2020 10. Merida Bicycles Merida is a Taiwanese bicycle company. It consists of a wide range of designs that suit a variety of customer choices. However, Merida’s mountain bikes are the company’s best-selling type. The Taiwanese bicycle manufacturer is known for its manufacturing of the sturdiest bicycles in the modern age. Moreover, the company manages to maintain a unique style with a solid build. 9. Santa Cruz Bicycles Santa Cruz is a US-based bicycle manufacturer situated in Santa Cruz, California. It consists of around…

The fashion industry is seeing some exciting new brands emerging on the international front with their unique design trends and “apparently” unique business strategies. However, experience and maturity triumphs over everything in the fashion industry. And since I have mentioned experience, Zara is the first name that comes in mind considering the immense experience and rich fashion history the Spanish brand has. Zara, owned by its parent company Inditex, is undoubtedly one of the world’s largest clothing manufacturers. Since its official launch in Arteixo, Spain, in 1975, the brand has centered its attention towards being accessible to all kinds of customers. Let’s have a look at Zara’s business model. Business Model of Zara If you were to ask which fashion brand’s sudden absence could make an irreplaceable void in the fashion industry, that would be Zara. With over 6000 functional stores across 85 countries, Zara has quite a prominent existence…

ZARA is probably the only fashion brand that goes on to teach people the art of customer retention. It is an undebatable fact that Zara has managed to capture the fashion industry with its unique marketing and production strategies. To find more about Zara’s marketing strategy, please read: Marketing strategy of Zara: Secret to success? Zara’s SWOT Analysis Let’s have a look at the SWOT analysis of ZARA: Strengths Zara has a clear advantage over its competitors due to the fact that it produces affordable clothing that is suited and appreciated by all kinds of customers. Due to this, the company has to bring versatility to its collection which means unique designs and a lot of them! Due to this and a handful of other uniquely administered strategies, the company has managed to establish and maintain a dignified brand value in the fashion industry. Currently, the company is ranked number…

When talking about leading firms in the technology industry, it would be cruel to miss out on Apple Inc. Since its existence in April 1976, the founders and workers at Apple Inc. have only known one way of progress i.e. the way forward. Probably this is the reason why Apple Inc. is now considered to be one of the top-rated Multinational Technology Companies. Due to its effective and elaborate business model, the company is now one of the top four big companies around the world, FAGA – Facebook, Amazon, Google, Apple. Business Model of Apple Let’s find out more about the Trillion-Dollar company and dig deep to find out the money-making secrets. Apple’s Business Model priorities – simplified Do you have any idea about the current revenues that Apple Inc. is generating right now? The multi-million dollar company currently has an income of US$70 billion and a revenue of US$265…

Asynchronous communication literally means communicating without expecting an immediate response. For example, you send me an email and I respond to it an hour later. This conversation included a delay in its flow. On the contrary, synchronous communication demands an immediate response to a message either verbal or textual. For example, you send me an email and I respond to it instantly. When we discuss communicational styles in the corporate sector, the definitions are slightly different if not the same. People often misunderstand that asynchronous communication in the corporate circle only means remote work. It does not. Later in this post, we will learn the discrete difference between remote and office work. Co-working environments are becoming difficult to handle: why? An office worker told New York Magazine, I used to wake up and turn off the alarm and check Tinder. Now I wake up and check Slack. The aforementioned quote…

Zara, the popular Spanish fashion brand, is a retailing chain that has a large number of stores worldwide. The brand started its operations in 1975, in A Coruna, Galicia. It was founded by Amancio Ortega and Rosalia Mera. The company’s primary focus was to excel in fast fashion and products including clothing and shoes. Initially, the company was named Zorba the Greek, but since there was a bar with the same name, Ortega had to reconsider the brand title hence coining the term, Zara. Marketing Strategy of Zara Zara’s marketing strategy has been consistent for a really long time and it looks like it is still viable in this competitive fashion era. The company’s mission statement says: Zara moves at the pace of society, fashion ideas, and trends that society itself has natured. Hence its success among people, cultures and generations that, in spite of their differences, share a special…