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Dawar

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Writing, one of the purest of things in this world. Fundamentally, it has been the optimal medium of transmitting knowledge, feelings, emotions. People often regard verbal communication to be superior. However, in my opinion, it is writing that has the upper hand. Writing styles differ from person-to-person. For instance, this same article could be written by a different writer in an extremely different tone, provided it’s original (lol). So, this tells us that the same information can be put into words differently, that’s the power of writing. It depicts the personality of a writer and allows us to know more about the writer only on the basis of its writing style. Now, these writing styles are differentiated on the basis of their nature of the content and the tonality of the writer. Anywho, coming back to the topic about the different forms of writing. Mainly, there are only four categories…

For anyone who has been or is planning to go into the accounting industry, the going concern principle is not new. It is extremely common and floats around a lot. However, despite knowing about this term, a majority of people are still unaware of what it actually is. Like, knowing it is one thing and understanding its significance is another. We all know that it’s about a business depicting that its accounts will remain to be good in the foreseeable future. But, let’s dig a little deeper into understanding the going concern principle. What is the Going Concern Principle? People in accountancy can verify when I say that the going concern principle is the opposite of bankruptcy. Organizations use this accountancy term to signify that they have the essential resources to continue its operations in the foreseeable future. It signifies that the company is performing well and has the ability…

Learning, an art that is the pivotal element of every education system yet comes in differing ways to people. Students all across the world can relate to the fact that they prefer a specific learning style which might sound extremely absurd to some but serves best for them. For years, the most common and longlasting quarrel among students has been over the best learning method. As expected, there is no right answer to end the never-ending debate. Many students prefer recorded lectures to refresh the content whereas others rely on their notes to revise. Both of them contest as their methods to be better than the other, cause they work for them. However, there has to be a standardized parameter to gauge and categorize these various learning methods. Therefore, the masters of psychology coined a learning model known as the VARK model. In terms of quantity, there are a number…

Advertising has come a long way since it first started, as has almost everything. Over the years, the world came across various advertising techniques that were helpful at some point. Today, the advertising industry is adopting a better advertising style, native advertising. If you are unaware of this term, you really need some catching up. I’ll try to help you get a basic idea through this article. Native advertising is the process of displaying and utilizing paid advertisements with your products ensuring that they align with the overall theme of the product. The nature of these advertisements differs in different media formats. The art of native advertising is extremely subtle for the common eye, yet identifiable for a marketer. Current social media platforms and search engines display native advertisements with a healthy frequency but blend them so well that it has a subtle feel to the overall user experience. These…

The term internship is not new for students, considering it has a great weightage in the corporate sector. However, students are unaware or slightly aware, at best, about the term externship. Both terms have a similar motive of helping people get an experience of the professional world in their field of interest. Take a marketing student as an example. A marketing undergrad looking to pursue a career in Digital Marketing will be willing to get some market experience before jumping into professional. Considering the current protocols, a resume with an internship does have a considerable advantage over a resume that does not have one. Moreover, real-world experience provides you the exposure that is essential in understanding your field of interest better. Let’s have a look at the differences between both these terms. Internship Program Similar to prior information, an internship program is a timed agreement for work experience. The program…

Jim Collins is a renowned Business consultant and is remembered as an integral member of the Business History. One of his major contributions to the world of Business is the Hedgehog Concept. It is a representation of the important factors that serve as the pillars of success and growth for a business. Collins, in his book ‘Good to Great’, depicts and emphasizes the surprising similarities in his Hedgehog Concept and successful business organizations. He shows that large, sustainable businesses are able to achieve success due to an amalgam of different ingredients. However, according to Collins, the significance of shifting your focus on one aspect of your business at a time is the key. Circles of the Hedgehog Concept Jim Collins’s Hedgehog Concept comprises of three distinct aspects to gauge the performance of an idea/business’s growth. According to Jim Collins, it is important for these three circles to overlap for accurate…

Around the world, there are a number of pricing policies for manufacturers to opt for. These policies differ on the basis of technicalities, but the main motive is to have a regularized system of pricing avoiding any conflicts. Minimum Advertised Pricing or MAP Pricing is a specific type of pricing policy that is widely used by manufacturers to avoid conflicts with retailers. Minimum Advertised Pricing MAP Pricing is a definitive price for the advertisement of its products. It is a notable fact that MAP pricing remains constant for all types of advertisement mediums. The actual selling prices of products can vary from retailer-to-retailer. However, the minimum advertised pricing has to remain the same. It is up to the retailer to provide any kind of exclusive discount. Example An appropriate example of MAP can be of an electronics market. If you visit an electronics market to get your hands on the…

The confusion between marketing and advertising has been around for quite some time. Although the difference is extremely simple, it’s just … hiding in plain sight. In this article, we will try to clarify the distinctive features of both advertising and marketing. After which you will be in a much better position to distinguish between the two. Before we jump right into the nitty-gritty details, let’s have a look at what these terms mean in the business industry. Marketing A business can be addressing the most important issue in a society and it still can fail. Why? Because of its lack of exposure to the consumers. This tells us that even after successfully catering to the most pressing issue, the presentation of your solution stands greater value than the solution itself. This is where marketing steps in. When businesses feel the need to attract their customers and convert them from…