This post was most recently updated on November 30th, 2013
Coors Light Explorers decided to invade hot afternoons in South Florida to surprise people out of their minds with the “World’s Most Refreshing Can” of beer.
There are cameras around showing people just chilling around, when suddenly the scene is interrupted with guys repelling from helicopters, on zip-lines and sled dogs!
As a guerrilla marketing tactic, it is a really cool idea to take them by surprise and seems like a cool initiative by the brand; though this video is nicely done, but I personally feel that it looks quite staged.
The brand plans to take more people by surprise this Summer, so you better keep an eye out for more explorer stunts.