New Yorkers love the park. After a day of work, it always feels great to sit on the rusty old park benches, have a little snack and sip some coffee as you take a break from your everyday stress of office life. Virgin Atlantic decided to make your everyday routine of relaxing on a park bench a little special through a recent guerrilla campaign in New York.
They placed a special red bench in the middle of a park, and as soon as people sat on the bench, they were treated to an experience of traveling with Virgin Atlantic, along with a few extra treats. I wish I could relax and be served with a glass of fresh orange juice right now. Sigh!