In order to be heard, first you have to be seen. This is a bold statement, that Vidal Sassoon took an opportunity to prove at the London Fashion Week in their campaign: “Start Bold, Stay Bold.” Using the London Lux home hair collection, Vidal Sassoon gave an everyday woman a bold makeover and in just three days watched as she became part of the LFW spotlight!
Vidal Sassoon also launched a Twitter contests that asks women to submit photos of things that make them feel bold using #colormebold. The grand winner gets a trip to London and $4K to spend there.
Client: Procter & Gamble
Agency: Leo Burnett & Atelier
Executive Creative Director: Susan Treacy
Art Director: Erika Wolfel
Copywriter: Michele Sloan
Executive Producer: David Schiavone
Production Company: Casta Diva
Director: Juan Delcan
VFX/SPX: Marshall Street Editorial
Editorial: Marshall Street Editorial
Editor: Spencer Ferszt
Music Company: MAS Music
Director of Photography: Juan Delcan & Alyster Hyde
