Saatchi and Saatchi came up with a nice campaign to advertise for Tuffy scented bin liners. The idea was simple, find the smelliest thing around and cover it up with the sweet smell of Tuffy bin liners, and what else could be possibly smellier than garbage trucks?
Therefore, in Cape Town, South Africa, a really smelly garbage truck was covered up with Tuffy bin liners and was given a sweet makeover with candy strip vinyl and a melted ice cream cone sculpture on the top. So, yes you got it right, the garbage truck looked nothing like the smelly, dirty old trucks that whoosh away leaving behind a pungent smell that stays till an eternity. In fact, this one smelled nothing less than roses. And so, the passer-bys looking at the Tuffy clad garbage truck in disbelief was something the campaigners had been seriously looking forward to.
Check out the campaign for yourself, would you too stop by to take a better look at this garbage truck?
