At times, in order to make a great ad, you do not need to come up with unique concepts or story-lines to make it a success. Instead, just making a few people dance on peppy tunes, and a little splash of colour might just do the trick. That’s exactly, how Tata Nano’s new ad works.
Featuring a bunch of prominent youth figures in India like, Sarah-Jane Dias, Masaba Gupta and Ugesh Sarcar, the ad shows the fun side of life, and how being chirpy and colourful can never become boring. The video shows the various colours of Tata Nano, along with energetic individuals performing various moves on the tunes of a Bollywood style song that sings, “You’re awesome.”
Later, splashes of colour brightens the screen space, and the ad simply asks you to celebrate awesomeness along with a little bit of ‘youness’, ‘magicness’, ‘epicness’ and ‘kickassness’
Watch this ad, you might end up getting the joyful song stuck in your head!
