We have learned and preached about how important it is to give everyone a second chance, but do we also practice what we preach, is what this ad for Business in the Community aims to ask.
The ad features an ex-offender who now wishes to turn over a new leaf by seeking for job opportunities, but who is ready to hear him out? This ad by Leo Burrnet Change makes use of the Youtube ‘skip ad’ button to show how easy it is to ignore ex-convicts seeking for job opportunities. As soon as you click on the button, the video is played over again and the applicant becomes more desperate to have someone hear him out. However, if you go through the entire video without clicking the ‘skip ad’ button, the applicant becomes more confident as he speaks about how he wishes to earn legally, and appreciates you taking out time to listen to his plea.
Watch the video through the link below. Do you think ex-convicts should be given a second chance?
http://www.bitc.org.uk/banthebox
