In order to promote Nivea’s new Stress Protect Deo, the team of Felix and Lamberti instead of just playing it mainstream and promoting the product through a series of television and print adverts, came up with a crazy ad campaign.
A bunch of passengers waiting for their flights at the airport lounge were targeted, snapped pictures of, and were announced as wanted criminals. Yikes! I don’t even want to imagine myself in a situation like that, but I am sure I’d need the Nivea Stress Protect Deo more than any of the targets in the video! It is somewhat hard to believe for me that most of the passengers played it cool till the end when they all were presented a Nivea Stress Protect Deo spray to refresh themselves.
Have a look for yourself, and use the comment section below to tell us how would have you reacted in a situation like that.
