This TVC by M&M’s and Geico is all about a well crafted cross promotion. But how can M&Ms be associated with an insurance company. Well what happens is kind of unexpected.
M&M’s Ms Brown and Geico’s Gecko meet when Ms Brown decides to get insurance for herself. But because she is made from the best quality chocolate and is deliciously irresistible, she is a bad investment for insurance companies. Disgruntled, Ms Brown steps out of the Geico office only to be greeted by the ‘Happy Hump Day’ Geico camel, who is just being himself, hooting away and asking, “Guess what day is it?”
A nice cross promotion campaign to generate some viral mileage.