Don’t we all form consensus over the idea that the sweetest part of a chocolate bar is the last piece? Keeping this insight in mind, Milka decided to keep the last piece of chocolate to themselves instead.
You are possibly wondering if such kind of campaigns can actually turn out to be popular. Well, yes, this campaign earned thousands of loyal customers for Milka, drastically increasing its sales. Milka, while taking away the last piece of chocolate, dared its customers to be tender. Through a hidden code on the bar’s wrapper, the chocolate company gave its customers the choice of getting back the missing piece to themselves or mailing it to someone they care about, along with a personalized message.
The campaign turned out to be something that touched the hearts of many across France and worldwide. Think you can be tender enough to share your last piece of chocolate with someone you love?
