When it comes to advertising alcoholic drinks, we have seen a number of unrealistic ads that mostly talk about how downing a glass of beer can make you a stronger person, and more attractive to women. However, this recent campaign by Jägermeister is a complete contrast to the typical adverts.
Jägermeister’s ‘Journey to Surf’ advert features a bunch of professional surfers who are out in search of adventure and a perfect spot to surf. Fighting the harsh weather conditions, rough winds and bad infrastructures, yet cherishing some great moments together, they finally enjoy a perfect surf in the icy cold waters. Later, the friends together celebrate their journey with a shot of Jägermeister.
Why I loved this ad was because, it portrayed no unrealistic powers associating with Jägermeister drinkers. In fact, the drink was merely shown as a product to celebrate success and great friendships.
What do you think, realistic portrayals of products through advertisements gain greater attention or the typical unrealistic ads?
