Ironage, a sports drink company from Brazil came up with a great vending machine campaign called ‘The Pulse Machine’ to promote its product. The pulse machine was set up at various places that are always crowded with sport enthusiasts like, gyms and parks. This vending machine as the name suggests, read the pulse rate of individuals and offered discounts on the sports drink to each of them. The higher the pulse rate was, the greater discount they would get.
As you can imagine, thousands of people benefited from this great campaign by paying a little less for the drink, and not to forget worked harder on the treadmills too. Sigh, till I wonder what kind of marketing stunt might make me move my lazy butt off my cosy couch, you check out the brilliant campaign through the video link, and leave your feedback in the comments section below.
