In the recent years, a lot of cases of women abuse have been highlighted in India. With rape cases in India becoming a frequent newspaper headlines, and the subsequently increasing instances of domestic violence, Taproot, an Indian ad agency came up with a powerful ad campaign to discourage women abuse in the country.
The ad features Saraswati, Lakshmi and Durga, three of the most worshipped Goddesses in India, with bruised faces and teary eyes. This impactful campaign, shows the gruesome reality of the country where women are no longer safe, and puts to question if even the Goddesses would be spared from domestic violence and various other kinds of abuses that prevails in the country.
We feel the campaign as powerful as this can certainly catalyst a much needed change in the Indian society, what do you think?
