Adidas recently came up with a new ad campaign featuring the famous basketball star, Derrick Rose for their D Rose Jump Store in London. The concept of the ad is simple yet, very innovative.
For the campaign, Rose travelled all around Europe as a part of his “D-Rose Tour.” This unique store gave fans a chance to jump with the Chicago Bulls point guard to get a pair of Derrick Rose signature Adidas sneakers, kept at a height of around 9 feet. The only way to get a pair was to jump as high as they could, and pull out a pair for themselves.
Check out the video to see how many the people in London went home with a pair of their favourite sneakers.
Another example of a guerrilla stunt made viral. I think I could have never jumped that high!
