In order to encourage regular blood donation, Leo Burnett Tailor Made launched “The Donor Cable” on behalf of Club SangueBom. The objective and expectation was to increase the number of blood donations for blood banks in Brazil.
What is project Donor Cable?
The goal of project Donor cable is to make blood donation part of everyday life. It was done by solving a very basic yet important need of people: a way to transfer power between smart phones. They came up with a device named The Donor Cable, that connects two mobile devices as it charges one phone by using the battery of the other. Pretty slick right? How often have you wished something like this existed, specially when you drained your battery because of your excess usage and then you drooled over your friends’ phones?
The core message it sends across is how blood donation can help power up someone who might be fighting a life or death situation.
To launch and register the device, it is installed in all Outback Steakhouse restaurants along with other locations in Brazil. SangueBom is also looking for partners who can help them produce the device in a larger scale.
