It’s always great to see marketing teams and agencies going a step ahead and creating awesomeness. Infiniti, the luxury car manufacturer, has launched an immersive interactive movie, Deja View, which breaks new ground in entertainment technology.
It’s a short film where the characters call you on your phone to ask for advice making you an integral part of the story. The best part is that your response determines how they react – unfolding the story in a different direction. And all of this happens while you’re actually watching the film. Quite exciting, isn’t it?
From a brand integration perspective, I think it is very smartly done. A simple, yet impactful, campaign that effectively engages the user. The Q50 is at the center of the story and creates an instant impression while the user interacts through the experience.
I’m not going to give you any spoilers; would be better to experience it yourself.
