You must have known atleast one person around you, who started claiming to be a professional photographer after buying a DSLR camera. Well, that’s the insight Sony’s new campaign “DSLR Gear, No Idea” hits on to launch its new breed of compact cameras, NEX.
I must say that the consumer insight that they have built on is brilliant, and it well establishes the gap between the desire of taking high quality photos and carrying a compact camera.
Following is the advert for NEX, the compact camera with a sensor/lense of a DSLR, by Sony:
As people say, “every Tom, Dick and Harry with a DSLR camera starts considering himself/herself a professional photographer.” Let’s see if the Sony NEX can turn more people into professional photographers.