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50 Best Advertising Slogans of Modern Brands

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This post was most recently updated on December 20th, 2018

How can a slogan be classified as part of the best advertising slogans list? Having a good slogan for your brand is one of the fundamentals of branding. If done right of course! Don’t you think so?

But then, there are business owners who just don’t comprehend why having a slogan for their business is important. We live in an age of advertising where all brands, whether big or small, use a slogan to stand out.

So, what can an advertising slogan do for me? Think of an advertising slogan like a personal identity for your brand. A belief system that defines your brand’s personality. Slogans serve as a value statement, that highlights the core essence of the brand for existing and potential customers.

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There are so many company slogans out there, but the best advertising slogans are the ones that truly bring out the very reason a brand exists for.

We’ve compiled a list of some of the best advertising slogans of modern brands and have ensured that this list is comprehensive enough taking into account a variety of company slogans.

If you think we’ve missed an important one that you consider best, leave your choice in the comments section below and we’ll review it for inclusion in this list.

How are the Best Advertising Slogans Determined?

What makes an advertising slogan average, good, or the best?

Best advertising slogans are the ones that truly describe what a brand, or a company, stands for in the shortest way possible; something that sticks to the consumers’ mind and helps the product to stand out.

As I mentioned earlier, it should highlight what a brand exists for! It should convey what is it that this brand is in the market to do? Of course, every brand is there to make money, but from a consumers point of view does an advertisement slogan say enough?


Does it really tell the consumer what need/desire is this brand going to fulfill?

I’m pretty sure you get the idea.

The Power of Advertising Slogans

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Check our list of the best advertising slogans, and leave a comment below of which ones you like the most.

  1. Harley Davidson – American by Birth. Rebel by Choice.
  2. Volkswagen – Think Small.
  3. Porsche – There is no substitute.
  4. Aston Martin – Power, beauty and soul.
  5. Walmart – Save Money. Live Better.
  6. Reebok – I am what I am.
  7. Nike – Just do it.
  8. Adidas – Impossible is Nothing.
  9. Calvin Klein – Between love and madness lies obsession.
  10. Marks & Spencer – The customer is always and completely right!
  11. Levis – Quality never goes out of style.
  12. Tag Heuer – Success. It’s a Mind Game.
  13. 3M – Innovation.
  14. IBM – Solutions for a smart planet.
  15. Sony – Make Believe.
  16. IMAX – Think big.
  17. DuPont – The miracles of science.
  18. Energizer – Keeps going and going and going.
  19. PlayStation – Live in your world. Play in ours.
  20. EA – Challenge everything.
  21. Blogger – Push button publishing.
  22. Canon – See what we mean.
  23. Nikon – At the heart of the image.
  24. Kodak – Share moments. Share life.
  25. Olympus – Your vision. Our future.
  26. FedEx – When there is no tomorrow.
  27. Red Cross – The greatest tragedy is indifference.
  28. Disneyland – The happiest place on earth.
  29. Holiday Inn – Pleasing people the world over.
  30. Hallmark – When you care enough to send the very best.
  31. Fortune – For the men in charge of change.
  32. Ajax – Stronger than dirt.
  33. Yellow Pages – Let your fingers do the walking.
  34. McDonalds – I’m loving it. (Want to check the list of fast food slogans?)
  35. KFC – Finger lickin’ good.
  36. Burger King – Have it your way.
  37. Coca Cola – Twist the cap to refreshment.
  38. M&Ms – Melts in your mouth, not in your hands.
  39. Nokia – Connecting people.
  40. Vodafone – Make the most of now.
  41. Starbucks slogan – Coffee that inspires.
  42. Solex – It’s Style.
  43. Red Lobster – Seafood Differently.
  44. Mazda – Zoom Zoom.
  45. Coca Cola – You can’t beat the real thing.
  46. Apple – Think different.
  47. Coca Cola – Open Happiness
  48. Coca Cola – Enjoy (Coke Slogans).
  49. Jaguar – Own a Jaguar at a price of a car.
  50. Marathon Petroleum – Fueling the American Spirit

Out of this list, I love Tag Heuer’s, Fortune’s and Harley Davidson’s slogans the best. What do you think?

 

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I’m a marketing strategist by day. Marketing and strategy are 2 things that I enjoy because they give me the chance to do what I do best: think, identify opportunities, and connect the dots. By night, I love to inspire people to think big. I truly believe and advocate that every individual has the potential to go beyond what he or she thinks they’re capable of.

110 Comments

    • He did not Mr. Luchetti. Mazda was in there, and I think Apple was too

  1. Really Mad Man Reply

    Hey, Invisible Zombie! I think you’re full of BS. I work in advertising
    and I find in really annoying when people who aren’t in the industry
    start offering their second rate opinions. The magic of advertising is
    that it makes everything look really simple, when in reality, it’s a
    head screw.

    If you really think you’ve missed your calling, then
    pick up a pen and a pad, head to the nearest big agency and ask then for
    a job trial. Then after a week of having your head constantly fried,
    You can disappear back under the rock from where you came.

  2. One that was overlooked, but I personally think is one of the best, is Red Lobster’s “Seafood Differently”. Catchy.

  3. Invisible Zombie: It seems that all you talk about is see through even your name suggest that you are invisible and when your not invisible your seen as the walking dead now that’s how you market yourself to the world, marketing is about seeing, hearing something that will make you want to want it feel it and experience it, your idea cant be that good on marketing, because you could not sell it yet, please don’t ever go into sales because you need to be noticed and seen before you can invoice.

  4. Michael McParland Reply

    Nice article. I am a copywriter and have been trying to get more into the marketing side of things when thinking about what I am writing. This helps :)
    My Twitter is https://twitter.com/mcparlandcopy if you want to follow me. Thanks!

  5. RoAl Albutra Reply

    When I worked as Advertising Executive for local tabloids (Suns Star-Davao), local tv station (RGMA-7 Davao) and national news paper (Manila Bulletin) I see to it that all the advertisers, as well as, those company I represented were fully satisfied up to the after sales services. My biggest contribution in local advertising (Davao City) is when I closed a contract of ‘FULL COLOR ADS’. The biggest turn around from ‘black & white’ to ‘full colored ads’. So, I can humbly say: I am the FIRST to make big in local newspaper ad placement here in Davao City, Philippines.

    • That’s surely an inspiring story RoAl. And I totally get how it feels when you make your first biggest contribution as a fresh executive in the advertising industry. I remember the time when I first saw the TV ads I planned for as a media planner in my first job. Can’t forget that :).

  6. I think the previous Peugeot slogan of “Engineered to be enjoyed” was one of the best quotes.

    • As a marketer, I’m really inspired by Coke’s marketing approach. So, I guess I’m guilty for being biased :).

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