July 2018 - Advergize

Content Theories: What Really Motivates Us.

“Error 404: Motivation not found.”, “Can I buy motivation on Amazon?”, “For my next birthday please gift me some motivation, thank you.” These are the type of messages we most commonly receive during exam week, and the type that a student’s life is over-flowing with. That being said, a pending question keeps looming over our heads – What really motivates us? Before we put on our ancient robes to ponder over the answer in front of an Aristotle statue, let us tell you that its already researched upon and is now known as the Content Theories of Motivation. In Psychology, Motivation is categorized into two parts: Content Theories and Process Theories, which are the what and how of Motivation, respectively. Through the years, there have been many theories presented, rejected and criticized. However, today, we have for you, four of the most basic of accepted content motivation theories in Psychology. They are as follows: Abraham Maslow’s…

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PSYCHOLOGY

Process Theories of Motivation: How You Are Really Motivated.

By Muzna Waseem

Isn’t it truly magical, when you get that sudden spurt of motivation and you almost feel like you could defeat the world in that moment? That’s pretty much your brain coming back to it’s senses – a phenomenon which many psychologists have spent years on studying, and which now comes under the theories of motivation, and more specifically, it’s process theories. So what are Process Theories of Motivation? These theories aim to study how exactly does motivation occur in an individual. Despite the popular belief of every student, motivation doesn’t just magically appear at three in the morning and disappear by first light. Its actually much more simple and yet complicated at the same time. For years, psychologist and theorists have struggled trying to point out the what and the how of motivation, and now finally, we have our answers. We have complied together a detailed discussion on the four most basic of the Process…

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BUSINESS

Google’s Organizational Structure: Pros and Cons

By Sobiya

Google’s organizational structure and work environment are one of the most idolized and studied aspects of the organization. It is one of those organizations where the employees literally get to practice the freedom of speech and their work rights that are the majority of the time only present in the employee manuals. Jump to Starbucks Organizational Structure. The Google Structure Google’s organizational structure is not limited to a single type. It takes inspiration from different types of organizational structures. The Google structure, is in fact, an amalgamation of majorly matrix organization and flat structure. An analysis of the structure in detail reveals that these characteristics are a part of the Google’s organizational structure: Functional Structure Divisional Structure Flat Structure Functional Structure A functional structure has people performing in specialized roles. Furthermore, Google’s organizational structure draws on the strengths of the functional structure. Functional organization is said to boost the productivity…

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PSYCHOLOGY

Slacking Off & Yielding To Misery? Here Is Your Motivation.

By Muzna Waseem

Ever felt that you were seriously slacking off of tasks? Or how about moments when you felt at such a loss of motivation, that you succumbed to those barely working, short-term fixes? We’ve been there too. But worry not, because we’ve gathered around the most basic of the long-term fixing: theories of motivation. Motivation is described as a driving force or energy which pushes the individual to work towards the achievement of a goal. It is a product of a need’s demand for satisfaction in an individual. However, due to individual differences, the whole of the human race cannot benefit from just one method of motivation. And so, through decades of extensive research, many psychologist and theorists presented the world of modern psychology with different and varying motivation theories. These theories of motivation play a significant role in Motivational Psychology today. Categorization of Theories of Motivation Motivational theories are divided…

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MARKETING

Coca Cola Logo: How It All Started

By Marvi Masud

Ever wonder who designed the Coca Cola logo and why people love it so much? Experts put in a lot of thought in designing brand logos and for good reason. A logo serves as a strong weapon for any brand. After all, it’s the first thing consumers notice when they’re rummaging through shelves at the grocery store. It’s how a brand differentiates itself from competitors and drives customers into making a purchase decision. So, it’s interesting to wonder how your favorite brand could have turned out had it opted for a completely different identity. Take Coca-Cola for example – can you imagine drinking a bottle of coke without that unique scripture? Probably not. But the logo we see today isn’t what the brand initially started off with, though the brand has stayed committed to its original theme. In this post, we’ll be discussing how Coca Cola’s unique logo has evolved…

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BUSINESS

Hierarchical Structure vs Flat Structure: Pros and Cons

By Sobiya

Hierarchical Structure vs Flat Structure? A very common debate when the decision to govern an organization comes up. Each of these structures has their own advantage and disadvantage. The most appropriate use of these structures would be to assess the needs and wants of the organization keeping goal set in view. This can help understand the requirements better. A proper route to decision making can help solve the Hierarchical Structure vs Flat Structure debate for any organization. Jump to Matrix Structure, Network Structure, Functional Structure, or Divisional Structure. The Flat Structure The flat organizational structure eliminates middle management and adopts a more casual, people-powered approach to running a business. Small organizations, naturally adopt this structure because of limited employees. The lower number of employees who are focused helps in ensuring that the business is able to manage without complicating things for the organization. When the businesses start growing with a lot…

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BUSINESS

Understanding Starbucks Organizational Structure

By Sobiya

Starbucks has grown significantly in years and is an exemplary model for others to follow. Starbucks has been facing difficulties throughout its growth. They have been able to tackle all its problems and come out swinging, each time better than before. The major part of Starbucks’ success depends upon Starbucks organizational structure. Amongst the several different types of organizational structures, Starbucks follows the one which is the best for them. Starbucks: A Global Power Brand Starbucks, a very popular American brand that came into being in 1971 and has been serving coffee at more than 28000 locations. These locations have no geographical limitation. The brand is present across 75 countries all over the world. Currently, they are selling personalized coffees. The merchandise that includes books, mugs, bottles, accessories, coffee and tea brewing equipment and Verismo system by Starbucks. They also sell fresh food that includes sandwiches, pastries, oatmeal, salads and…

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BUSINESS

Matrix Structure: Examples, Definition, Advantages and Disadvantages

By Sobiya

What is a matrix organization? An organization will be known as matrix organization when it follows the matrix structure. During a project, an organization usually follows the matrix structure. In a matrix structure, the employees report to two different managers at one time. One of the bosses is the manager who has authority due to vertical hierarchy. The second boss is the one who gets the authority due to flat hierarchy. Due to this divided flow of horizontal and vertical authority, this type of organization is said to have a ‘matrix’ structure. The matrix organizational structure is a mix of two other organizational structures, the project system, and the functional system. The matrix structure cancels out the extremes of the two structures to balance them somewhere in between. For example, if you are a software engineer at a firm and that firm receives a project that requires a software engineer,…

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