Archive

April 2018

Browsing

You’ve probably heard marketers go on about B2B Vs B2C. But what do the two terms actually mean? In essence, when we’re talking about Business-to-Business (B2B) and Business-to-Consumer (B2C), we’re talking about two very different audiences. Because of this, marketers must opt for different communication approaches to reach out to their desired audience. In this post, we’ll talk about the differences between B2B and B2C. But before we dive into the details, let’s discuss what B2B and B2C marketing actually are. What is B2B Marketing? B2B (business-to-business) marketing is when companies market their products and services to other businesses as opposed to regular consumers. This typically occurs when a company sells products that regular consumers wouldn’t be interested in. This could range from items like office supplies or raw materials such as steel. Now obviously, this would require a different kind of approach that selling ordinary consumer goods. What is…

Have you ever witnessed real-life examples of propaganda? Advertisers, influencers, and politicians have been using propaganda techniques for generations now. Simply put, a propagandist uses emotional and persuasive means to derive desired outcomes from others. Mostly for their own personal gains. As human beings, we begin to lose all sense of rationality when we’re driven by emotions. And that’s exactly how propagandists exploit other people. But the process isn’t as simple as it may seem, In fact, there are a number of different types of propaganda. In this post, we’ll be providing you with a quick rundown of various propaganda techniques along with their examples. Different Propaganda Techniques & Examples of Propaganda There are seven different types of propaganda techniques. This includes: 1.     Bandwagon Propaganda As human beings, we have this innate desire to fit in. And that’s exactly the kind of follow-the-herd mentality this technique follow. Bandwagon propaganda is all…

With some actionable attraction marketing tips, practically any business can go above and beyond to take a lucrative path. Today, business owners are finding it incredibly difficult to stand out of the crowd. And the reason’s quite simple. After all, customers have gotten smarter and are always on the lookout to get the most value for their purchase. Not to mention, thanks to increasing competition, customers can now choose from a whole bunch of options. So imagine a world where customers automatically reached out to you and your brand. Yup, no more cold-calling or chasing involved. Does this sound too good to be true? Well, with attraction marketing, it’s quite possible. What is Attraction Marketing? Attraction marketing is a way of reeling in customers by drawing interest about your products and services. This has become incredibly important (especially for online businesses) because we’re normally competing with a large number of…

How much does a billboard cost? There’s no denying it. Billboard advertising can be insanely effective. Just think about it: one minute you’re enjoying a quiet car ride with your kids to the grocery store and the next, they’re chanting to go to McDonald’s because of the flashy new billboard on the freeway. Because of this, it’s safe to assume that billboard rentals probably come with a hefty price tag. In this post, we will provide you a quick rundown of how much billboard advertising costs. While the exact prices may vary, this post will help you calculate an estimate. Why do Brands Invest Millions in Billboard Ads? Using billboards instantly generates brand awareness about said products and services. Sure, it might have minimal impact at first sight, but imagine seeing the same billboard day after day. Eventually (most probably in a couple of days), your brain will start to…

Going through research question examples is an excellent way to generate ideas for your own research. Sure, the process may seem overwhelming but it’s always a good idea to read up as much as you can. When appropriately written, the right research questions will steer your research process towards the right direction. Purpose of Research Questions Once you have decided the main focus of your project, the next step is to formulate research questions. These questions will serve as the main foundation of the areas you would like to explore in your research project. Without the right question, you won’t be able to navigate your research forward or formulate a hypothesis. Reach out to your peers, teachers, and professors for their suggestions if you require additional help regarding research question examples. They will assist you in constructing logical questions that will help you capture the essence of your research topic.…

Personal leadership philosophy examples can be inspiring. You see, taking the lead can be challenging. You have a bunch of people who look up to you and all the while, you need to be completely sure of where YOU want to be headed. In short, it’s all a matter of personal leadership. In order for you to make an impact, a significant one, you need to reach a certain level of self-awareness. This can be achieved by writing down a personal leadership philosophy. What is a Personal Leadership Philosophy (PLP)? Because we’re talking about “personal” philosophy, it’s worth considering that everybody follows a distinct way of life hence your philosophy may be distinct. Basically, one’s philosophy may vary from person to person. From this, we can gauge that a PLP is all about gaining clarity and fostering ideas and relationships that are aligned with our goals. It’s about having a…

Listing down possible impromptu speech topics is one of the most effective ways to awaken the inner public speaker in you. As the name probably indicates, this kind of speech requires minimal preparation as speakers are asked to spontaneously speak on the subject after a couple of minutes of practice. While the rules of speech delivery may vary depending on the organization, it usually follows a basic speech format. The topics can range from humorous or thought-provoking subjects depending on the situation. Participants are usually given seven minutes to prepare themselves. Why Practice with Impromptu Speech Topics? Now you’re probably wondering why you should bother looking up impromptu speech topics to practice. The answer is quite simple: practice makes perfect. This exercise will help you organize your chain of thoughts as quickly as possible in the most structured way possible. How to Prepare for an Impromptu Speech? https://www.youtube.com/watch?v=8Cdw6I3Q5DU As speakers…

Low self esteem, is a phrase that we hear too often in our surroundings. But to fully understand its principle, we need to first comprehend, what is self esteem? Self esteem, by definition, means “a person’s overall subjective emotional evaluation of his or her own worth. It is a judgment of oneself as well as an attitude.” New job, new people, new environment and all of a sudden it hits you that you’re maybe not good enough? Sounds familiar? More often than not, everyone goes through this feeling, but how you deal with it, is what sets you apart from the rest. How you deal with it, is when you realize whether or not you have low self esteem. One person goes in, all guns blazing and becomes the life of the party but then another person would be quiet, introverted, more to themselves, thinking they are not good enough…