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April 2016

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We’ve been hearing a number of slogans on health from our mothers since we were kids. “An apple a day, keeps the doctor away” and “eating your greens everyday for better health” are both examples of those health slogans that we’ve grown up on – and boy “how” right our moms were! But its never too late to start over – right? A slogan for health would require the message to be strong enough to get through the audience’s head and make them stop for a moment, and think. For example, if you’re looking to craft a health slogan for a doctor’s clinic targeting families, you might go with something that appeals to the decision maker of the family: the mother – or the father in some cases. A simple slogan like, “Keep your family, healthy and happy” could work wonders. Another interesting observation about health slogans is that, many people…

Like any other business, Best Buy has also used different slogans for their business and marketing campaigns. Here are some Best Buys slogans that we remember and curated from the internet. 1. You, Happier Best Buy launched its holiday advertising using the slogan “You, Happier” in 2008. 2. Thousands of Possibilities. Get Yours. This slogan focuses on highlighting the variety that Best Buy offers at its stores for almost every tech customer. 3. Making Technology work for you A slogan by Best Buy to reframe its brand proposition to boost sales right before back to school and holiday seasons in 2012. 4. Great Prices, No Pressure A slogan to focus on Best Buy offering better prices for price sensitive customers. 5. Nobody Does Black Friday Like Best Buy A Best Buy slogan to promote sales and drive traffic on Black Friday. 6. The World’s Leading Technology Store Straight-forward and simple slogan that…

[tps_header]Have you been thinking about developing a Snapchat marketing strategy for your business? Great idea! It is a cool new platform on fire, it’s gaining a large amount of visitors and it is also one of the most buzzing jargons in the marketing world. However, if you’re considering to use Snapchat for business, be vary of the fact that it is unlike any other digital or marketing platform. Don’t expect the similar results to Facebook, Instagram, Twitter  and other paid social channels. Snapchat is primarily an engagement platform that can help brands build credibility (if done right) – but it requires a real-time strategy and a lot of on-going effort. [/tps_header] Objectives: Why do you need a Snapchat Marketing Strategy? A good Snapchat marketing strategy will start with answering 2 basic questions: Do I need to be on Snapchat? – You don’t have to be because your competitors are doing it – evaluate whether your…