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June 2014

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Do you use the same bar of soap that has been everywhere around your body to wash your face? If you do, you’re one of the many junkfaces out there. Neutrogena Men is campaigning against all such men (25 to 35 year olds)  in Canada who have been using the same soap to wash their face and junk.       Where? Online and through experiential sampling events at the gyms. The campaign is co-created by DDB Toronto and Tribal Worldwide, and is backed by Ipsos Reid research that claims 72% of men admitting to the practice of Junkface, i.e. using the same bar of soap for their face and junk. Head over to

Media buying, as it may be obvious from the term, is the process of buying media exposure. Businesses, non-profits, individuals and even politicians, can all buy a share of media exposure in the form of advertising. This media exposure can then be used to market products or to create awareness about a cause; or whatever business objective needs to be achieved. But before going into details of what media buying is, we first need to understand that the term “media buying” is a very broad term to start with. However, in this detailed guide to understanding the basics of media buying, we’ve tried to explain everything related to this term in the easiest way possible. If you’re new to media buying, or had been looking for a place to understand the concept better for your business, job or academic purposes, you may be able to use this as a comprehensive guide to learn more about it. Before moving forward,…

[tps_header]Candidates campaigning for presidential elections in a democratic state, require many resources, concrete promises and catchy campaign slogans to convince the population at large to vote for them. Using the reach of mass media, each political party bombards their audiences with announcements carrying election slogans, their plans of what they aim to do, and the reforms they are going to introduce.  But are these political slogans any effective? Well, it seems so. Especially, considering the fact that political campaigning is pretty much advertising to gain more voters. And at the end of the day, good campaign slogans can help give one political party an edge over the other, by helping to connect them with the audience’s need, by maintaining more recall, and by appearing much more credible. That of course, translates into more voters. Here is a timeline of some of the best campaign slogans that the US presidential candidates have been using over the years:[/tps_header] 1960 -…

A self-taught italian prop making duo has done something amazing with the Avengers. They mashed up for superheroes, Iron Man, the Incredible Hulk, Captain America and Thor, in a single helmet; and we must say this looks rather amazing! And they were also lucky to get it signed by Stan Lee: The duo, known as Pannaus Props, make replica props and turn original designs into live objects. They work on their own original creations, movie replicas, commission works, cosplay and even specialized armors and helmets. Visit their website or follow them on Facebook if you wish to find out more.

Even though packaging design companies and agencies have a very important role in a product’s value chain from a brand salience and equity point of view, many marketers tend to ignore it. Or they simple don’t give it as much importance. Packaging contributes a great deal to converting potential customers to loyalists, and we think it is a mistake if it is not influential enough to drive sales on the product shelf. However great packaging ideas require a proper creative strategy in place. Not only do marketers need to ensure that they design product packaging that’s creative enough to push off-take on the shelf, but also remains cost effective. If you’re deciding to launch or relaunch your product, take out suggestion. Don’t copy what everyone else or your competitors are doing. Get inspired from this list and think of some custom packaging ideas for your product. Or you might want to involve a cool…

Have you been looking for creative outdoor advertising ideas and have exhausted all your brain cells doing that? Well, you might have been looking in the wrong places. If that’s the case, you might be one of those advertisers who often keep looking for creative outdoor solutions, but ignore creativity within the delivery of creative. You need to understand that advertising is all about being able to communicate something in a straightforward way. It’s a combination of strong brand and creative strategies. The media is only a vehicle to deliver that message; how it is used, is an important part of the creative strategy. Check out this series of creative outdoor ads by Science World Museum to promote science in Vancouver. They’re brilliant. They’re funny. They’re effective. And each of these deliver the intended message very strongly. A strong combination of creativity and simplicity may put many to shame. If you’re still not sure how effective is billboard advertising these days, you better…