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May 2014

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ADVERTISING

Vittel’s Refresh Cap Reminds You To Drink Water

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Vittel launched an innovative bottle cap for their water bottles to remind people to drink the recommended 8 glasses of water every day – Vittel Refresh Cap. This creative idea comes in form of a pop up flag and timer built into the cap. A timer starts automatically when a person twists the cap to close the bottle. The campaign was launched in France by Vittel and Ogilvy Paris, in order to gauge consumers’ reactions and measure their behavioral changes. Initial findings show people drank more water during the day and enjoyed it.

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ADVERTISING

Galaxy11 Gear Up for Football World Cup 2014

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Despite the fact that I love star-studded football commercials before every Football World Cup, the Galaxy11: Training spot is a disappointment. It’s quite dragged, has a very weak story-line and is an overkill. Though they did a good job in trying to build the campaign up since last year, and it generated the desired interest from the audiences too. Following is a quick round up of the campaign. The Plot Football stars with the likes of Messi, Ronaldo, Rooney, and the others will fights against a force of mean looking aliens trying to invade our planet. The Build up The first video in the series teased the viewers with crop circle type appearances in various cities across the world. Then, some aliens were spotted this season during several matches across the European leagues. Sightings of 11 mysterious robed men in various footballing stadiums across Europe have given conspiracy theorists new bones…

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MARKETING

49+ Mouthwatering BBQ Slogans & Taglines

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We take pride in calling ourselves slogan collectors, and we’ve gathered a list of some nice bbq slogans today to inspire you. Whether you’ve been looking for a bar-b-q slogan or tagline for your personal project or a restaurant business that you maybe planning to start, we will try to help you in your pursuit. Everyone loves barbecue, who doesn’t? Well, if you don’t, you shouldn’t even be here looking for bbq slogans. 1 Licensed to grill. 2 Kill a cow, Start a fire, The magic begins. 3 Real Men don’t use recipe. 4 Relish today. Ketchup tomorrow. 5 This grill ain’t big enough for both of us. 6 King of the grill. 7 Do it yourself. 8 Don’t need teeth to eat my meat. 9 If it ain’t barbecue it ain’t food. 10 Put some south in yo’ mouth. 11 Real hickory smoked BBQ at its best. 12 When you fire up…

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ADVERTISING

Beck’s Awesome Playable Music Posters

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Beck’s, a beer brand, used conductive ink to create interactive posters and connected them with speakers, so people could create their own music. The posters were installed outdoors on busy streets, for maximum visibility and engagement. Interactive music posters? That’s what we call creative media first execution.

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ADVERTISING

Rain for Sale Campaign by The Coca Cola Company

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How to solve the water problem in Lloro, Colombia, which is the rainiest town in the world; a town that has everything but no drinking water? The Coca Cola Company and Ogilvy Colombia joined hands and contacted the mayor in Lloro to solve their problem. They engaged the population in a simple, yet powerful, idea to help them buy drinking water for everyone in town. Watch the video to find out what they did, and leave your thoughts in the comments section if you like.

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MARKETING

Grind Creates an Old Office Museum

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Grind, a members only co-working space and community, is on-ground with a cool guerrilla marketing stunt these days. In order t0 communicate that the old office concept is ancient, and that its about time people start thinking progressively about the ways they work, they created a faux museum exhibit of old office equipment, on the busy sidewalks of Chicago, which is turning a lot of heads.  They have placed various old office relics such as a CRT monitor, a time clock, a tie and a fax machine, to attract passer-bys attention and establish their positioning as a modern working space. The campaign is also clubbed with a promotion that invites people to take and post pictures of the exhibit on Instagram, with the hashtag #extinctoffice, giving them a chance to win a free month at Grind LaSalle. For more details, check out Grind’s website.

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