February 2014 - Advergize

WWF: Pakistan’s Initiative for Earth Hour 2014

WWF runs an Earth Hour campaign every year, where they request the community at large to participate in the cause by turning off their lights for about an hour on the last Saturday of March. The reason WWF has been trying to establish this ritual from grounds up is to inculcate a sense of responsibility on an individual level, hoping to bring about a bigger change towards nature conservation as a collective effort. Over the years, WWF has struggled to promote this concept of celebrating Earth Hour in Pakistan, as it successfully does in other countries. Why? Because people usually get away on the argument that Pakistan already faces major electricity load shedding issues. This year a Lahore based digital agency startup, “Viral”, took the charge of getting the job done for WWF. They came up with a concept, “Iss Saal Mein Bhi” (This year, I’m in), and avoided the…

Keep Reading

DIGITAL MARKETING

InFocus: Interview with Dr. Mathew McDougall

By Advergize Staff

Today, we are interviewing CEO Dr. Mathew McDougall from Digital Jungle. digital marketing Agency, boasting 120+ staff in China and teams in Australia and Japan. Their primary focus is to work with Western organizations to deepen their relationships between their brand and Chinese consumers; through quality content and strategic thinking, to drive consumer action, and to deliver value and measurable results for our clients. Can you tell us a little about the history of Digital Jungle? Over the past 10 years or so, I have lived in Beijing and continually heard about the difficulties of Western companies marketing specifically to a Chinese audience. I was sure that these difficulties could be bridged with a niche digital marketing agency that could work with Western companies to help them navigate the Chinese market and contextualize their approaches and strategies. Hence, Digital Jungle was born. Now after almost 3 years, Digital Jungle is China’s…

Keep Reading

ADVERTISING

DHL Turns Rivals Into Advertisers

By Advergize Staff

DHL really knows how to pull some evil tricks on its rivals for its own benefit. This latest campaign, makes its competitors acknowledge the fact that DHL is much faster and better when it comes down to business. In order to pull this nasty trick on its competitors, they prepared a few huge boxes for delivery and hired its competitors for the delivery purpose. These boxes were wrapped in thermo-active foil that displayed the message, “DHL is faster” in bold. The message however, became invisible when then boxes were frozen in below zero degree Celsius. However, as time went by, and the temperature level rose, the message soon became visible to not only the competitors but every one on the street as the poor delivery boys toted along the heavy boxes, unintentionally advertising for their rivals, and desperately looking for the addresses. Watch this crazy campaign and let us know…

Keep Reading

ADVERTISING

Apotek – Make Your Hair Come Alive

By Advergize Staff

Apotek, a pharmacy company came up with a new hair product, which they decided to advertise in an extraordinary fashion, and thus this brilliant ad campaign was given birth. Subway platform ads for this product were put up at various stops in Stockholm, Sweden that featured a young model with beautiful long hair. These platform ads were outfitted with ultra-sonic sensors that gave signals every time a train was coming. As a result, the lush, beautiful hair of the model flapped in the air, as she tries to put them in place. This wonderful ad had onlookers looking in awe as the model’s gorgeous hair made a show of their own. And why not, who does not want a head full of healthy hair? Check out this campaign and let us know if you too are blown away by this campaign. Well, we certainly are, and cannot wait to get…

Keep Reading

ADVERTISING

Coca Cola Encourages Eating Together Through #LetsEatTogether Campaign

By Advergize Staff

Coca Cola never fails to disappoint us when it comes to creating some great marketing campaigns. This time again, Coca Cola came up with a brilliant campaign to help encourage the practice of eating together, something that has been slowly disappearing from our cultures altogether. Coca Cola Romania realized this issue, and made a plan to make sure more and more people eat together instead of just taking their meals and sitting in front of the idiot box, having no kind of proper healthy interactions. They created a massive Twitter and television integration as every TV commercial for the project displayed a tweet that was sent in by hundreds of online users using the #LetsEatTogether hashtag. The results were overwhelming. In a week, thousands of people invited each other over to their places to enjoy a meal with Coca Cola. Resultantly, the campaign became an instant hit. Check out the…

Keep Reading

ADVERTISING

Invisigram – Highlighting Problems No One Sees

By Advergize Staff

Teto, a Latin American NGO recently came up with a brilliant ad campaign to help highlight the beyond poor living conditions of 16.2 million Brazilians. The harsh conditions that this stratum of people lived in, had generally become invisible to the rest of the nation and the world. Therefore, Teto knew in order to address this problem, they needed to come up with an extraordinary campaign idea, and so they did through Invisigram! As the name suggests, this campaign, makes use of the popular social networking website Instagram; thus, Instagram become the tool for Teto to make the invisible, visible. Teto asked a number of famous Brazilian celebrities to share a few pictures of the underprivileged Brazilians in order to portray the harsh reality of their lives, that had been easily ignored throughout. You can imagine the result of just a few pictures shared by these famous celebrities who tend…

Keep Reading

ADVERTISING

Evolve Creates the Bill of Rights for Dumbasses

By Advergize Staff

After reading the title of this post, you are possibly wondering what is it all about? Well, this ad created for Evolve, a gun responsibility organization targets all the dumbasses who own guns, but fail to act as responsible citizens. Though, the ad targets a grave matter of gun responsibility and the general security of the nation, the ad adapts quite a hysterical approach to address the matter. The ad starts with a debate between Thomas Jefferson and Benjamin Franklin as they argue over the idea of how should the second amendment in the Bill of Rights be stated. And, because the mention of ‘Dumbasses’ in the amendment was deemed inappropriate at the time being, the dumbasses since then felt free to not leave a single stone unturned in giving up all kinds of responsibilities associated with owning a gun. The reason to such attitude was quite obvious – because the…

Keep Reading

ADVERTISING

Volkswagen Parachute – Don’t Risk Your Life For a Bargain

By Advergize Staff

This recent ad by Volkswagen tells its viewers exactly why the Volkswagen Tiguan is not as cheap as cars made by its competitors. The ad starts with a man looking for parachutes in a parachute store, who could not help but make a hasty decision by buying a parachute from the bargain bucket, leaving behind a far better quality parachute to be purchased by a Volkswagen Tiguan owner. I am sure you can already guess who the real winner is. The ad however, does not show the consequence of buying cheaper products than quality products, but the envy in the eyes of the bargain-looker was quite evident. Therefore, the message of this ad campaign is simple. Don’t go for something that is dirt cheap, only because it will save you a few dollars, instead go for quality products that although might charge you a few extra dollars but will ensure a safe…

Keep Reading