December 2013 - Advergize

A Designer ‘Fakes’ Her Passport to Land a Job

The job market is very competitive in the advertising industry, and as a job hunter one really needs to stand out on merits to fetch a job at one of the big agencies. A Romanian designer, Miruna Macri, came up with a great strategy to get her foot in the door in some of the top agencies. She designed her resume/portfolio as a passport and “lost” it at her favourite agencies in New York. The first reaction that anyone would have when they see a ‘lost’ passport is they’ll try to find out who it belongs to; and that’s a great insight used by Miruna to get noticed. The main page became her resume and the visas section was transformed to showcase her portfolio. Whoever found her passport had to return it at the given address: http://passfolio.mirunamacri.com/ [Source: CGM]

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ADVERTISING

Mobile Advertising in China

By Dr. Mathew McDougall

The rise of the smartphone is one of many amazing phenomena re-shaping China. There are an estimated 500 million smartphone users in China and the numbers are growing. According to The Fiscal Times, “Kai-fu Lee, the former lead China researcher at Microsoft and then Google predicts that China will have 500 million smartphones in use by the end of 2013.” The increase in smartphone usage has changed the way Chinese access the internet and how they see advertising online. This change will require innovative marketing strategies from companies wanting to engage with Chinese consumers. Understating the Current Mobile Advertising Market Currently, the mobile advertising market in China is geared towards two main delivery types: SMS and MMS. According to a survey conducted by China Internet Watch, “The most common strategies in mobile marketing was obviously SMS, 71% adopted it. Followed by mobile business and mobile website.” This means that 71% of businesses that currently…

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WEB DEVELOPMENT

What Your Website’s Contact Form Not Telling You!

By Sarosh Waiz

Contact forms have been a necessity for websites as a gateway for visitors to reach-out to the webmaster or the website owner. For business websites, it may mean new customers or high profile business queries. But despite the importance of contact forms as a key trigger for call to action, it remains the most neglected webpage on many websites. Cool people at Singlehop are well aware of this fact and they decided to make an infographic out of all the information they had. Going through this will give you a fair idea of why you might not have been able to entice your website visitors to reach out to you via your contact form.

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DIGITAL MARKETING

5+ Best Poll Plugins for WordPress

By Sarosh Waiz

Wordpress polls are a great way to get an instant opinion from your blog’s visitors. Polls usually requires low engagement from participants, unlike surveys, and helps the blog owner to add an additional level of interactivity to their content. Wordpress has a big list of free and premium poll plugins, however, the usual problem for newbies looking for a good Wordpress poll plugin is that they’re unsure which one to use. Though some WP poll plugins will allow users to add polls to their posts, while others may only be available as a sidebar widget. It’s always great to try out a few plugins before you’ve found the one that you’re going to stick with. To make your job easier, we’ve gathered a list of 5+ best free and premium Wordpress poll plugins. Feel free to check them out and share your experience in our comments section below. Premium…

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ADVERTISING

Amazon Mocks the iPad Air

By Sarosh Waiz

It seems like poking fun at each others products is becoming a regular thing for technology giants; Samsung and Microsoft / Nokia have been the culprits to name a few. This time it’s Amazon trying to degrade the iPad Air with it’s new Kindle Fire HDX 8.9. A functional approach correctly points out 3 benefits of getting the Kindle Fire HDX 8.9 over the iPad Air, to put things into perspective: The Kindle Fire HDX 8.9’s screen is of higher quality as compared to the iPad Air It is 20% lighter than iPad Air It is cheaper ($379) than iPad Air ($499) Though I like the straightforward approach by Amazon that quickly establishes why the Kindle Fire HDX8.9 is better than iPad Air, but a lot of mock-vertising has already been done this year.

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