September 2013 - Advergize

Samsung Takes A Jab At iPhone 5S Customer Lines

Samsung takes a jab at Apple by mocking customers waiting for the new iPhone 5S through a smarter “virtual” line for the S4. Great concept however; specially in times when you wouldn’t want your consumers to go through the pain and hassle of just to buy your device. And ideally, a customer line for a smart phone should be… smart. The whole concept of letting consumers line-up pretty much negates the concept of quality customer service. Smart timing to launch it. Seems like they had been holding onto this “pun” for a few months before they finally decided to release it. Brand wars are always amusing. If you have no idea of the length of lines outside the Apple store for the new iPhone 5S, check the video below. Consumerism at its peak.

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Heineken Creates Instagram Scavenger Hunt

By Advergize Staff

Instagram, has recently earned quite a lot popularity among online users, and thus has become a great marketing platform for companies to promote their products. Therefore, Heineken decided to make the most of this social picture website, and came up with very unique and an innovative concept to market its brand. Unlike the usual uploading of pictures, along with the company’s hashtag, Heineken decided to interact with the social media family in a fun way, and designed a Scavenger Hunt through a new Instagram handle, @crack_the_us_open. This handle has uploaded over 200 pictures till date, each of them showing a section of audiences sitting in for the US Open Men’s Final, and you are supposed to find a person among this huge rush of people. If you find the person, you comment on the picture along with the given hashtag, and win yourself a chance to attend the US Open…

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350 Action Demands Climate Name Change

By Advergize Staff

Ever wondered how people named Katrina, Andrew, Sandy and Ivan across the world are likely to feel to have some of the most destructive hurricanes sharing the same names as they do. Hurricanes that destroyed lives, flooded cities and countries, and became a complete catastrophe are named after randomly selected human names. All these hurricanes that news telecasters talk about creating a havoc, and distressed survivors curse of ruining their lives are nothing less but names of ordinary people who possibly have nothing to do with the destructions. 350 Action, a US based environmental campaign group came up with a petition to instead name such disastrous hurricanes and natural catastrophes after the policy makers who denied climates changes altogether. The video shows how it would sound to see some of the hurricanes named after those despised policy makers like Paul Ryan and Marco Rubio. Watch the video and share your thoughts…

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LG HDTV Job Interview Prank

By Advergize Staff

Ever imagined what would you be doing, and where would you be when the world ends? I am sure, even if you are thinking about all the possibilities right now, sitting in a hall for a job interview is most likely not to make it to the list. Well, LG came up with a nasty plan to promote its new range of 84 inch, Ultra HDTV, that makes you think how would you react if you witness the world coming to an end, while sitting in for a job interview. This video that recently went viral was actually a prank played by LG, to scare some unsuspecting job seekers by installing the new 84 inch LG HDTV, to replace a window. Right as the interview starts, a huge meteoroid hits some of the high rise buildings behind. Chaos is spread, and the world is possibly coming to an end! Yikes!…

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India’s Abused Goddesses Campaign Condemns Women Abuse

By Advergize Staff

In the recent years, a lot of cases of women abuse have been highlighted in India. With rape cases in India becoming a frequent newspaper headlines, and the subsequently increasing instances of domestic violence, Taproot, an Indian ad agency came up with a powerful ad campaign to discourage women abuse in the country. The ad features Saraswati, Lakshmi and Durga, three of the most worshipped Goddesses in India, with bruised faces and teary eyes. This impactful campaign, shows the gruesome reality of the country where women are no longer safe, and puts to question if even the Goddesses would be spared from domestic violence and various other kinds of abuses that prevails in the country. We feel the campaign as powerful as this can certainly catalyst a much needed change in the Indian society, what do you think?

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