August 2013 - Advergize

Celebrate Awesomeness with Tata Nano

At times, in order to make a great ad, you do not need to come up with unique concepts or story-lines to make it a success. Instead, just making a few people dance on peppy tunes, and a little splash of colour might just do the trick. That’s exactly, how Tata Nano’s new ad works. Featuring a bunch of prominent youth figures in India like, Sarah-Jane Dias, Masaba Gupta and Ugesh Sarcar, the ad shows the fun side of life, and how being chirpy and colourful can never become boring. The video shows the various colours of Tata Nano, along with energetic individuals performing various moves on the tunes of a Bollywood style song that sings, “You’re awesome.” Later, splashes of colour brightens the screen space, and the ad simply asks you to celebrate awesomeness along with a little bit of ‘youness’, ‘magicness’, ‘epicness’ and ‘kickassness’ Watch this ad, you might…

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Don’t Attend Your Own Funeral – DirecTV

By Advergize Staff

This latest ad by DirecTV makes us think of all the unforeseen events that we at times fail to think about, and when such events hit us, they hit us hard! Ever thought how a single day of not watching your television soaps can not only upset your everyday routine, and leave you with the undying curiosity of what happened next in the latest episode of Dexter, but can also make you fake your own funeral! I am sure you don’t believe me when I say that, but trust me that can actually happen. Watch this insane marketing attempt by DirecTV that shows how waiting for your cable guy to come and fix your cable issues, can not only lead you to boredom but can also take you into the craziest of situations that you never thought of. Eventually, making you fake your death and attending your own funeral. So,…

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Dove Tops The Viral Chart With Camera Shy

By Advergize Staff

Camera Shy, a recent ad released last month by Dove, took over the first spot on the Viral chart. The ad features women from all age groups and walks of life, who turn their faces away as soon as they are approached by a camera. To be honest, I do that too quite often, maybe it has more to do with the feminine instinct, telling them, “Oh, camera, let’s just play hide and seek!” While, in the second half of the ad, a number of young girls (that’s the age where I believe the instinct hasn’t developed as yet) are featured, who happily dance, smile and play around in front of the camera. The ad ends with the message, “When did you stop thinking you were beautiful?” All in all, a brilliant campaign by Dove, no wonder, it scored the number one spot for itself. Check it yourself and leave…

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Mikado – Even If You Shouldn’t

By Advergize Staff

Have not we all become tired of listening to almost unreal sounding stories for ad campaigns, all of them promising us of the product being just the right choice for us? But, Mikado, does not believe in creating illusions for its customers. Not forgetting the ethics of marketing, Mikado, through a vending machine, tried its best to tell customers how dangerous the product is likely to be for them. Because if you start eating Mikado, you just cannot stop! And, guess what? In spite of the constant warnings, and repeated demonstrations of how the product can get you into trouble, crowds of people kept pouring in, and risked their lives only to get a free packet of Mikado! So, the Mikado staff made the demonstrations again and again, showing how people end up in awkward, and mostly dangerous situations only because they eat Mikado. Yet again, the company failed, as…

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China Reunites Missing Children

By Advergize Staff

In China, every year around 20,000 children go missing, and are sold into child prostitution, slave labour or are forced to beg. However, living in a country with over 1.4 billion population, the helpless parents and guardians have started losing hope of seeing their children again, any time soon. Finally, the pleas of these distressed parents and guardians were heard when government along with JWT aimed to help reunite parents with their missing children. In order to make this campaign work, a number of statues portraying a couple, with an empty space of a child between them were placed in all the major cities in China. The campaign also launched a smartphone application, that allowed users to look through the phone camera to see an image of missing child in place of the hollow spot. Also, the application allowed its users to take pictures of children on streets that they…

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Milka – Dare to be Tender?

By Advergize Staff

Don’t we all form consensus over the idea that the sweetest part of a chocolate bar is the last piece? Keeping this insight in mind, Milka decided to keep the last piece of chocolate to themselves instead. You are possibly wondering if such kind of campaigns can actually turn out to be popular. Well, yes, this campaign earned thousands of loyal customers for Milka, drastically increasing its sales. Milka, while taking away the last piece of chocolate, dared its customers to be tender. Through a hidden code on the bar’s wrapper, the chocolate company gave its customers the choice of getting back the missing piece to themselves or mailing it to someone they care about, along with a personalized message. The campaign turned out to be something that touched the hearts of many across France and worldwide. Think you can be tender enough to share your last piece of chocolate…

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Don’t Depend on Subtitles – Britanico English Institute

By Advergize Staff

Britanico English Institute, an English teaching center in Peru, came up with a crazy, and a barely legal ad campaign to promote their service. As millions of online users in Peru downloaded movies from various online links, subsequently looking for English to Spanish subtitles to eliminate language barriers, Britanico devised a nasty plan to gain a few clients. Britanico decided to play around with online subtitle downloaders a bit, by hacking into the pirate websites and completely changing the subtitles into crazy, out of context phrases. But hey, what were they actually saying? Well, you need to join Britanico English classes to clearly understand what they actually meant. Later, I am sure even the Peruvian non-English speakers can have a good laugh about it. Watch this hilarious ad campaign. I couldn’t hold myself from laughing out loud and I am sure, neither will you.

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NZI Insures You Against ‘The Devil’s Chair’

By Advergize Staff

A brilliant animated television advertisement by NZI, an insurance company in New Zealand, shows how bad luck can destruct our lives and career so it is always a good idea to be insured before the unseen happens. This ad narrates a short story of a cursed chair that takes bad luck with itself, wherever it goes. From flooding offices, to crashing brand new cars into poles, and blowing up petrol stations. This devil’s chair can turn over any good into bad. The ads ends with a text saying, “Bad’s not going anywhere. Neither are we” NZI through this ad tries to highlight issues of unforeseen risks that small businesses might face in case they do not get themselves insured from a good insurance company like the NZI. Watch the commercial and let us know your feedback in the comment section below. No wonder sometimes just a little bad luck can…

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