July 2013 - Advergize

Yawn to Get a Free Cup of Coffee – Douwe Egberts

After reading the caption of the article, you are possibly wondering if that is even possible? But yes, Douwe Egberts came up with a great idea to sample their product – giving away cups of freshly brewed Douwe Egberts coffee to whoever yawns in front of the coffee machine. One of such machines installed at an airport, made a great campaign for the company as people kept pouring in, only to yawn in front of the coffee dispenser and get a cup of warm coffee for themselves. Still don’t believe me? Well, then see it for yourself!

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The Power Inside – A Social Film by Intel & Toshiba

By Advergize Staff

After the huge success of “The Beauty Inside” the first social film created by Intel and Toshiba, the two companies in collaboration have come up with an amazing sequel, “The Power Inside.” This movie narrates a tale of aliens disguised as moustaches and uni-brows taking over the world, changing everyone into unthinking drones. The great thing about this social film is that as an audience you have a much bigger role than just being a dormant couch potato, enjoying the movie; you can be a part of the movie as well. Yes, you do not need to be a big name in the film industry to work alongside great actors like Harvey Keitel, Craig Roberts, Analeigh Tipton, Reid Ewing and Zack Pearlman starring in the movie. In fact, while following the movie you can get yourself enrolled for the auditions and be a part of all the drama that unfolds!…

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ADVERTISING

Logitech Promises No Bad Hair Days at Work

By Advergize Staff

Ever tried using your headphones at work and ended up with your perfectly combed hair looking like a bird nest? And then to add on to it, you see your office eye candy just walking past you as you try to hide beneath your desk, embarrassed by your bad hair day! That’s exactly when we all wish our hair would just be as flawless as those lean, skinny models appearing on every other commercial. But when you have used every possible hair product you could find in the beauty care aisle, you should know it’s probably time to change your headphones! Have a look at this crazy advertisement created by Logitech for their new range of BH320 earbuds! The ad is quite straightforward and communicates that needs to be told. However, not as powerful in terms of production quality and story.

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How High Can You Jump for Adidas?

By Advergize Staff

Adidas recently came up with a new ad campaign featuring the famous basketball star, Derrick Rose for their D Rose Jump Store in London. The concept of the ad is simple yet, very innovative. For the campaign, Rose travelled all around Europe as a part of his “D-Rose Tour.” This unique store gave fans a chance to jump with the Chicago Bulls point guard to get a pair of Derrick Rose signature Adidas sneakers, kept at a height of around 9 feet. The only way to get a pair was to jump as high as they could, and pull out a pair for themselves. Check out the video to see how many the people in London went home with a pair of their favourite sneakers. Another example of a guerrilla stunt made viral. I think I could have never jumped that high!

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“The Impossible Family Portrait” by Skype

By Advergize Staff

Skype recently came up with a new ad campaign showing its viewers how people across the world, geographically separated from their loved are managing to keep in touch through Skype. “The impossible family portrait,” an ad created for the campaign, features Denis, a middle-aged man who left his homeland, Uganda and his family to seek a job in America with merely $5 in his pocket. Denis narrates his story that most of us, living away from home can relate to. With the insurmountable geographic distance between him and his family, Denis says he does not feel emotionally away from them because of Skype, as he frequently sees his family and his dear son through the online application. By the end of the video, Skype makes impossible… possible: a family portrait of Denis along with his family living miles away from him!

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Do You Have A McDonald’s Moment?

By Advergize Staff

McDonald’s has its long history of being one of the most famous family dine-in fast food restaurants around the world, and in spite of its recognition as a best fast-food restaurant, a huge chunk of McDonald’s budget goes to marketing campaigns. What’s different with McDonald’s marketing campaigns is the fact it realizes how important the digital media is in today’s times. Just like this recent campaign launched by the team that asked its customers to share some of their special McDonald’s moments that made a wonderful memory. A hundred of such moments were selected and organized in a colourful and interactive tile arrangement on the fast food restaurant’s official website. Check out these moments by clicking the image below, maybe you can relate to some of them too!

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11 Best Print Advertisements of 2012

By Advergize Staff

Print advertisements have come a long way as they make one of the oldest and most successful means of promotion for businesses all over the globe. However, in today’s time of viral videos and social media, a lifeless picture printed on a limited newspaper or magazine space, may not seem to be very promising to many business entrepreneurs. And, while most of us were busy debating about the demise of print advertisements altogether, some of these intelligently creative print ads of 2012, made us change our view, and gave us some actual reasons to put a pause to such debates for now. 11. Apple iPad mini On number 11 we have this intelligently designed iPad mini ad that appeared on a number of popular magazines like Time, The New Yorker and Wired. The ad was printed on the back page of these magazines, which showed the Apple tablet in its…

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MARKETING

What is Brand Salience and How to Pump it?

By Advergize Staff

Brand salience is the extent to which a certain brand is given importance when the consumer is facing a buying decision. If you are new to marketing, you wouldn’t have got this. And your question remained intact, if you are not confused already. What is Brand Salience? Visualize yourself going to a store to buy a bottle of soda, not so sure what you feel like having. Once in front of the cold aisle (or freezer), you gravitate towards a brand, let’s say Pepsi Cola, and pick it up. Even though there might be other colas in the same aisle, but you picked up Pepsi. Why? Probably because you are more familiar with its taste, brand colors, or recently saw an ad. It could be anything. Marketers define this gravitation towards a certain brand, as having a higher brand salience. An unknown brand has a weaker or non-existence brand…

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