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November 2012

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On a quiet street of Belgium, what kind of drama can you possibly imagine? Maybe a police officer stopping a car for speeding or maybe a kid running after its dog that just went on loose? Well, TNT came up with a whole lot than what you can imagine! All you need to do to unfold all the drama is just push a big red button! The question is who is daring enough to do that? Have a look at this crazy ad campaign and the kind of drama that unhooks right after. From an almost dying patient to big black SUVs making their way into the scene and a lot of gunshots! How can you possibly escape all that? Have a look for yourself!

You must have known atleast one person around you, who started claiming to be a professional photographer after buying a DSLR camera. Well, that’s the insight Sony’s new campaign “DSLR Gear, No Idea” hits on to launch its new breed of compact cameras, NEX. I must say that the consumer insight that they have built on is brilliant, and it well establishes the gap between the desire of taking high quality photos and carrying a compact camera. Following is the advert for NEX, the compact camera with a sensor/lense of a DSLR, by Sony:  As people say, “every Tom, Dick and Harry with a DSLR camera starts considering himself/herself a professional photographer.” Let’s see if the Sony NEX can turn more people into professional photographers. [via Adverblog]