Last quarter, I watched a three-word slogan add $47 million to a company’s valuation. Not through product improvements. Not through market expansion. Through language alone. The company shifted from describing what they made to expressing what customers became. Revenue jumped 23% in six months. Customer lifetime value doubled. All from changing words. This isn’t unusual. … Read more
This analysis is part of our comprehensive series on [The Psychology of Brand Messaging across all industries →] Last week, I found myself in a heated debate with a CMO friend. We were discussing BMW’s legendary tagline. You know the one. “The Ultimate Driving Machine.” It’s been around since 1974. Still works. Still sells cars. … Read more
With such a rapid technology adoption that we’ve witnessed in the past few decades, we should also be wary of the many disadvantages of technology on our lives and our society. As we all know, too much of something can be harmful. Same is true of technology, and the many benefits it brings to our … Read more
Setting up a business requires both money and time. If your hand is tight in the former, then you have to get creative. For instance, if you want to build your business identity, and a brand, on top of running your business, then the following are some budget-friendly techniques that you can implement: Design a … Read more
It is a globally agreed upon fact that the dairy industry is a major contributor in a country’s agriculture sector. With different stages such as producing milk, processing, packing, transportation, etc. , the dairy industry is a busy field globally. Let’s have a look at the leading global milk brands (dairy brands) in the world. … Read more
Lending money is a trickier business than we regard it to be. Imagine a situation where you have to lend someone money, how would you react to the situation? If you know the person, you will feel slightly less worried. Why is that? That’s because you are aware of the person’s nature, financial standing, authenticity … Read more
Writing, one of the purest of things in this world. Fundamentally, it has been the optimal medium of transmitting knowledge, feelings, emotions. People often regard verbal communication to be superior. However, in my opinion, it is writing that has the upper hand. Writing styles differ from person-to-person. For instance, this same article could be written … Read more
For anyone who has been or is planning to go into the accounting industry, the going concern principle is not new. It is extremely common and floats around a lot. However, despite knowing about this term, a majority of people are still unaware of what it actually is. Like, knowing it is one thing and … Read more