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From the Glossary
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C
Conversion API
Conversion API (often abbreviated CAPI) is a server-side tracking method that sends conversion events directly from a company’s server to an advertising platform’s server, bypassing the browser entirely. This approach maintains measurement accuracy when browser-based tracking (cookies and pixels) is blocked by privacy settings, ad blockers, or browser restrictions. What is Conversion API? Traditional conversion ... <a title="Conversion API" class="read-more" href="https://www.advergize.com/glossary/conversion-api/" aria-label="Read more about Conversion API">Read more</a>
C
Consent Mode
Consent mode is a Google feature that adjusts how Google tags (Analytics, Ads, Floodlight) behave based on a user’s cookie consent choices. When a visitor declines tracking cookies, consent mode restricts data collection while still allowing Google to model conversions and site behavior using aggregated, anonymized signals. What is Consent Mode? Consent mode acts as ... <a title="Consent Mode" class="read-more" href="https://www.advergize.com/glossary/consent-mode/" aria-label="Read more about Consent Mode">Read more</a>
F
Fulfillment Marketing
Fulfillment marketing is the strategy of turning order fulfillment, packaging, and delivery into marketing touchpoints that strengthen brand perception, drive repeat purchases, and generate word-of-mouth. It treats the post-purchase experience as a channel, not just a logistics function. What is Fulfillment Marketing? Traditional marketing focuses on getting the customer to buy. Fulfillment marketing focuses on ... <a title="Fulfillment Marketing" class="read-more" href="https://www.advergize.com/glossary/fulfillment-marketing/" aria-label="Read more about Fulfillment Marketing">Read more</a>
C
Composable Marketing Stack
Composable marketing stack is an approach to marketing technology architecture where teams assemble best-of-breed tools through APIs and integrations rather than relying on a single all-in-one platform. Each component (analytics, email, CMS, personalization, data management) can be independently selected, replaced, or upgraded without disrupting the rest of the system. What is a Composable Marketing Stack? ... <a title="Composable Marketing Stack" class="read-more" href="https://www.advergize.com/glossary/composable-marketing-stack/" aria-label="Read more about Composable Marketing Stack">Read more</a>