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From the Glossary
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Customer Satisfaction Survey
Customer satisfaction survey is a structured research instrument that measures how well a company’s products, services, or experiences meet customer expectations. The survey collects quantitative ratings and qualitative feedback at key touchpoints in the customer journey, producing a Customer Satisfaction Score (CSAT) that tracks satisfaction trends over time. It remains the most widely used customer ... <a title="Customer Satisfaction Survey" class="read-more" href="https://www.advergize.com/glossary/customer-satisfaction-survey/" aria-label="Read more about Customer Satisfaction Survey">Read more</a>
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Customer Effort Score
Customer Effort Score (CES) is a service metric that measures how much effort a customer had to exert to get an issue resolved, a request fulfilled, or a task completed. Respondents rate their experience on a scale (typically 1-7, from “very low effort” to “very high effort”), and the aggregate score reveals friction points in ... <a title="Customer Effort Score" class="read-more" href="https://www.advergize.com/glossary/customer-effort-score/" aria-label="Read more about Customer Effort Score">Read more</a>
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Total Addressable Market Analysis
Total Addressable Market (TAM) analysis is a research framework that quantifies the maximum revenue opportunity available for a product or service if it achieved 100% market share with zero competition. TAM is the starting point for every market sizing exercise, investor pitch, and growth strategy, providing the upper bound against which realistic targets are set. ... <a title="Total Addressable Market Analysis" class="read-more" href="https://www.advergize.com/glossary/tam-analysis/" aria-label="Read more about Total Addressable Market Analysis">Read more</a>
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Cluster Analysis
Cluster analysis is a statistical technique that groups individuals, customers, or data points into segments (clusters) based on shared characteristics, without predefined category labels. The algorithm identifies natural groupings in the data, revealing patterns that human analysis might miss. In marketing, cluster analysis is the quantitative backbone of customer segmentation, media planning, and product development. ... <a title="Cluster Analysis" class="read-more" href="https://www.advergize.com/glossary/cluster-analysis/" aria-label="Read more about Cluster Analysis">Read more</a>