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From the Glossary
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What Is Acquisition Marketing?
Acquisition marketing is the set of strategies and tactics a brand uses to attract new customers who have never purchased before. It sits at the top of the revenue funnel, converting strangers into first-time buyers through paid media, organic search, referrals, partnerships, and other demand-generation channels. Unlike retention marketing, which focuses on repeat purchases and ... <a title="What Is Acquisition Marketing?" class="read-more" href="https://www.advergize.com/glossary/acquisition-marketing/" aria-label="Read more about What Is Acquisition Marketing?">Read more</a>
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What Is Internet of Things (IoT) Marketing?
Internet of Things (IoT) marketing is the practice of using internet-connected physical devices, sensors, and embedded systems to collect behavioral data, trigger personalized messages, and create contextual brand experiences. Unlike traditional digital channels where consumers must open an app or visit a site, IoT marketing reaches people through the objects they already use: refrigerators, wearables, ... <a title="What Is Internet of Things (IoT) Marketing?" class="read-more" href="https://www.advergize.com/glossary/iot-marketing/" aria-label="Read more about What Is Internet of Things (IoT) Marketing?">Read more</a>
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What Is Programmatic Direct?
Programmatic direct is a digital advertising transaction model in which buyers and publishers negotiate guaranteed ad inventory deals through automated technology, not manual insertion orders and email chains. The inventory is reserved in advance at a fixed price, but trafficking, reporting, and optimization run through the same programmatic infrastructure as open-market auctions. It combines the ... <a title="What Is Programmatic Direct?" class="read-more" href="https://www.advergize.com/glossary/programmatic-direct/" aria-label="Read more about What Is Programmatic Direct?">Read more</a>
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What Is a Private Marketplace (PMP)?
A private marketplace (PMP) is an invitation-only programmatic advertising environment where publishers offer curated, premium ad inventory to a select group of approved buyers at pre-negotiated price floors. In an open auction, any buyer can bid on any available impression. A PMP restricts access to a defined set of demand partners, giving both sides more ... <a title="What Is a Private Marketplace (PMP)?" class="read-more" href="https://www.advergize.com/glossary/private-marketplace/" aria-label="Read more about What Is a Private Marketplace (PMP)?">Read more</a>