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From the Glossary

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What is Porter’s Five Forces?

Porter's Five Forces explained clearly with real-world examples and practical significance for marketers.

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What is Minimum Viable Product (MVP)?

Minimum Viable Product (MVP) explained clearly with real-world examples and practical significance for marketers.

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What is Total Addressable Market (TAM)?

Total Addressable Market (TAM) explained clearly with real-world examples and practical significance for marketers.

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What is Competitive Advantage?

Competitive Advantage explained clearly with real-world examples and practical significance for marketers.