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What Is Programmatic Guaranteed?
Programmatic Guaranteed (PG) is a direct deal structure in which an advertiser and publisher negotiate a fixed CPM, a reserved impression volume, and a defined flight window before a campaign goes live. The inventory is locked. The price is locked. The transaction still executes through a demand-side platform (DSP) and supply-side platform (SSP), giving buyers ... <a title="What Is Programmatic Guaranteed?" class="read-more" href="https://www.advergize.com/glossary/programmatic-guaranteed/" aria-label="Read more about What Is Programmatic Guaranteed?">Read more</a>
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What Is Supply Path Optimization (SPO)?
Supply path optimization (SPO) is the practice by which programmatic buyers, including demand-side platforms (DSPs), agencies, and advertisers, evaluate and select the most direct, efficient routes to publisher ad inventory. Rather than bidding through every available supply-side platform (SSP) indiscriminately, buyers analyze each path for cost, transparency, fraud risk, and win rate, then concentrate spend ... <a title="What Is Supply Path Optimization (SPO)?" class="read-more" href="https://www.advergize.com/glossary/supply-path-optimization/" aria-label="Read more about What Is Supply Path Optimization (SPO)?">Read more</a>
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What Are Made-for-Advertising (MFA) Sites?
Made-for-Advertising (MFA) sites are low-quality web properties built primarily to generate programmatic ad revenue rather than serve readers. They attract traffic through aggressive content syndication, clickbait headlines, and search arbitrage, then monetize that traffic with dense ad layouts that maximize impressions while providing minimal content value. The result: advertiser budgets flow into inventory that real ... <a title="What Are Made-for-Advertising (MFA) Sites?" class="read-more" href="https://www.advergize.com/glossary/made-for-advertising-sites/" aria-label="Read more about What Are Made-for-Advertising (MFA) Sites?">Read more</a>
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What Is Invalid Traffic (IVT)?
Invalid traffic (IVT) refers to any ad impressions, clicks, or interactions that do not originate from a real human user with genuine interest in the content. It inflates campaign metrics without delivering any real audience, causing advertisers to pay for activity that cannot convert into customers or brand awareness. The Association of National Advertisers estimated ... <a title="What Is Invalid Traffic (IVT)?" class="read-more" href="https://www.advergize.com/glossary/invalid-traffic/" aria-label="Read more about What Is Invalid Traffic (IVT)?">Read more</a>