Introduction: Buying Attention in the Attention Economy In today’s fragmented media landscape, media buying is how brands purchase attention. Whether…
With such a rapid technology adoption that we’ve witnessed in the past few decades, we should also be wary of…
Setting up a business requires both money and time. If your hand is tight in the former, then you have…
It is a globally agreed upon fact that the dairy industry is a major contributor in a country’s agriculture sector.…
Lending money is a trickier business than we regard it to be. Imagine a situation where you have to lend…
Writing, one of the purest of things in this world. Fundamentally, it has been the optimal medium of transmitting knowledge,…
For anyone who has been or is planning to go into the accounting industry, the going concern principle is not…
Jim Collins is a renowned Business consultant and is remembered as an integral member of the Business History. One of…