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media-buying

What is Media Buying in 2025? How Brands Buy Attention in a Fragmented World

By Sarosh Waiz

Introduction: Buying Attention in the Attention Economy In today’s fragmented media landscape, media buying is how brands purchase attention.…

find a book from vague description

18+ Risks and Disadvantages of Technology

By Sarosh Waiz

With such a rapid technology adoption that we’ve witnessed in the past few decades, we should also be wary…

non-existent-brand-name

How to Build Your Business Identity on a Tight Budget

By Advergize Staff

Setting up a business requires both money and time. If your hand is tight in the former, then you…

Global Milk brands

Global Milk brands in 2020 – What makes them successful?

By Dawar

It is a globally agreed upon fact that the dairy industry is a major contributor in a country’s agriculture…

4 C's of Credit

4 C’s of Credit: What is the significance of the 4 C’s of Credit?

By Dawar

Lending money is a trickier business than we regard it to be. Imagine a situation where you have to…

forms of writing

Forms of writing: Different styles with their exclusive significance

By Dawar

Writing, one of the purest of things in this world. Fundamentally, it has been the optimal medium of transmitting…

going concern principle

Going Concern Principle: Understanding the concept

By Dawar

For anyone who has been or is planning to go into the accounting industry, the going concern principle is…

Hedgehog Concept

Hedgehog Concept – What are its three circles and why so important?

By Dawar

Jim Collins is a renowned Business consultant and is remembered as an integral member of the Business History. One…

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    • 18+ Risks and Disadvantages of Technology
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    • 4 C’s of Credit: What is the significance of the 4 C’s of Credit?
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