Advergize!

Video: Invent A Pause. Open A Twix.

Sarosh Waiz — Thu, 24 Dec 2009 12:25:36 +0000

Twix is one of my favorite chocolate bars and this ad actually made me love it more as a brand!

The ad below is created by AlmapBBDO in Brazil. It’s one of those ads that you don’t understand till the end. It starts off with a guy taking his girl out in the evening, but there is one constant visual problem that keeps bugging you till the end. The guy’s face is deformed and you can’t just let go of it till the last minute.

Its in the end that the audience finds out that the guy actually invented a “Pause” … as the tagline suggests =) … I know you won’t get it until you don’t watch it. Check it out below:

[youtube]http://www.youtube.com/watch?v=F905TQyx7OI&feature=player_embedded[/youtube]

[via AdFreak]

Video: iMac Lamp Ad (Funny)

Sarosh Waiz — Thu, 24 Dec 2009 11:59:22 +0000

It’s an old iMac video ad which I found funny. I checked it out as a RT by Chris Brogan (actual tweeter was taltalk):

[youtube]http://www.youtube.com/watch?v=eCHblz_LsKc&feature=player_embedded[/youtube]

Trident – The People Have Tweeted!

Sarosh Waiz — Sat, 19 Dec 2009 05:42:20 +0000

Trident in the USA published an advertisement yesterday in USA Today. The interesting part about this print ad was that Trident published what people had to say about their gum on Twitter. The tweets displayed in the ad below are not sponsored, but in fact are searched by the Trident team using Twitter search. They also contacted and communicated with each party involved to secure an approval before going into print.

[Image Credits: Mashable]

It is very surprising what Trident did, but now the question is that does the online audience and the mainstream audience gel in together? A bold step I’d say putting the Tweets on a Full Page ad … What do you think?

Advergize: First Post!

Sarosh Waiz — Wed, 16 Dec 2009 10:04:28 +0000

Greetings everyone. Today I finally decide to launch my long awaited advertising blog. I have been wanting to launch this since more than a year now, as the routine work wasn’t letting me.

I will get back with another post very soon in which the details of this blog will be discussed. Till then .. Adious!

Over & Out!