After reading the caption of the article, you are possibly wondering if that is even possible? But yes, Douwe Egberts came up with a great idea to sample their product – giving away cups of freshly brewed Douwe Egberts coffee to whoever yawns in front of the coffee machine.
One of such machines installed at an airport, made a great campaign for the company as people kept pouring in, only to yawn in front of the coffee dispenser and get a cup of warm coffee for themselves.
Still don’t believe me? Well, then see it for yourself!